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EDOS - Unleashing the power of rewards for airlines and their loyal travellers
Loyalty Programs - Key Issues Solved
Problem:
1) A growing conflict is the inability for travellers to easily redeem their points for their preferred travel rewards, as airlines have had to prioritise profitability initiatives in an increasingly competitive market.
2) A fragmented booking landscape means airlines have only captured 10.6% or US$82.2 billion of the US$776 billion available in the ancillary market. Source: CarTrawler, 8th annual report).
FOR AIRLINES THIS MEANS:
- Growing conflict between loyalty recognition and value delivery.
- Growing redemption liabilities.
- Diminishing traveller loyalty to the brand.
- High and increasing administration/operational costs.
- Barriers to accessing additional ancillary revenue streams.
FOR TRAVELLERS THIS MEANS:
- Poor and fragmented booking experience.
- Expectations not being met and perceived value diminished.
- Not feeling central to the booking process as is seen in other leading consumer-facing industries.
The East2 Solution:
The decentralised marketplace transforms travel services, powered by EDOS and superior data: traveller-focused with flexible, dynamic, and intelligent booking experiences.
East2 & EDOS
East2 is a company with deep airline and travel technology expertise having previously (as EB2) developed a sophisticated and proprietary airline Internet Booking Engine which was acquired by Sabre Inc. Dallas, USA and continues to power airlines online booking systems around the world today.
Capitalising on our airline expertise in conjunction with new and emerging technologies including Blockchain, Smart Contracts and EDOS, East2 disrupts and changes the long-standing airline frequent flyer model, creating a new travel loyalty eco-system that benefits airlines and airline travellers.