Author

Topic: [ANN] [ICO] [BENJA] benjaCoin: bringing the merchandise ad network to blockchain (Read 2803 times)

newbie
Activity: 34
Merit: 0
Quality, quality, quality.
We know how hard you’ve worked to build a brand and maintain your reputation. We are selective about what kind of brands and product make it onto our platform and we honor branding and messaging requests. This is a win for the vendor and the user.

http://benja.co/
member
Activity: 280
Merit: 10
Orient
what about the development of this project, has been running for more than a year, is there no update, has the project succeeded or vice versa? can anyone answer?.
jr. member
Activity: 192
Merit: 1
So when $BENJA is going to moon?
Would be nice to have an update. There was encouraging news Apr/May/June but nothing seems to be happening now Sad
newbie
Activity: 101
Merit: 0
So when $BENJA is going to moon?
full member
Activity: 326
Merit: 124
So much for the community manager they hired...

The whole project is revealing itself more and more as a massive joke. I was happy to give Andrew time and support, but all we've got in the last 11 months were dozens of unkept promises (multiple promises of buy-backs, exchange listings and the recently "hired" new community manager) and two screenshots of something that looks like a photoshopped picture of their marketplace. So it's getting rather difficult to still cheer for Benjacoin.

There is zero community and after some serious questions were asked in the telegram group, Andrew decided to leave the group and only "communicate" via Twitter from now onwards.

@CoinMLS we seem to be the only two people here interested in the project that aren't bots or useless paid accounts. I think that says it all.

What I don't understand is why someone throws away his reputation like that. He could have at least tried to build something with the money he has collected in the ICO...
jr. member
Activity: 192
Merit: 1
So much for the community manager they hired...
newbie
Activity: 15
Merit: 0
This is dead project why people are bumping this thread nothing delivered as promised too long delay. I don't think anybody will be happy for holding this token with active team behind this.

You are Fudding to buy low again. I know.
Ano
sr. member
Activity: 1148
Merit: 253
This is dead project why people are bumping this thread nothing delivered as promised too long delay. I don't think anybody will be happy for holding this token with active team behind this.
full member
Activity: 420
Merit: 100


Kool we might soon use Benjacoins to purchase these items.

https://checkout.benjaminapp.co/?c=xzmiZ6SzBW
newbie
Activity: 101
Merit: 0

Lol, bought Benja. Cheap..


Look what we soon can buy for almost nothing.

http://benja.co/blog/2018/5/24/memorial-day
jr. member
Activity: 192
Merit: 1
From twitter:

@benjaCoin
A few weeks ago, we asked $BENJA holders if they'd like to exchange some of their token for @thebenjaminapp gift cards. A few individuals took us up on that. We'll be batching those out tomorrow. Swipe on!

------------------------
Question, I can't seem to find the Android app anywhere. Although I keep seeing use of the Android App store logo, it seems like it's only available on Apple App store right now?
full member
Activity: 420
Merit: 100


Is this real life??


Look at who BENJA is partnering with?

Adidas, Nike, Spotify, and 20 amazing others!!


http://benja.co/partners/






jr. member
Activity: 47
Merit: 9
A competitive project to say the least! The guy behind this actually wrote a book called "Art of the Initial Coin Offering."
As far as reputation goes, I think it's safe to say that this project is in the clear! Showing real promise here!
jr. member
Activity: 192
Merit: 1
BENJA can now be purchased with credit card, 16000 for $112, or 83000:1 ETH at current ETH price of $580.
https://checkout.benjaminapp.co/?c=gZr13IQR0V



We got 1 billion coins...


10k coins would be like $80... -- 10k time 100 = 1 million x 1000 = 1 billion -- 80 x100.000 = 8 million Marketcap...


8 million Marketcap, but actually this coin is going to be 800 million marketcap -- x100 coming.
Would like some info about coin ownership. How many were sold in ICO and retained by the company? From what I can tell, there's about 800M-900M "spare" coins that probably should be burnt.
newbie
Activity: 101
Merit: 0
BENJA can now be purchased with credit card, 16000 for $112, or 83000:1 ETH at current ETH price of $580.
https://checkout.benjaminapp.co/?c=gZr13IQR0V



We got 1 billion coins...


10k coins would be like $80... -- 10k time 100 = 1 million x 1000 = 1 billion -- 80 x100.000 = 8 million Marketcap...


8 million Marketcap, but actually this coin is going to be 800 million marketcap -- x100 coming.
jr. member
Activity: 192
Merit: 1
BENJA can now be purchased with credit card, 16000 for $112, or 83000:1 ETH at current ETH price of $580.
https://checkout.benjaminapp.co/?c=gZr13IQR0V
newbie
Activity: 12
Merit: 0
ANNOUNCEMENT FOR CURRENT BENJACOIN OWNERS
In preparation for launch of the Benja token-powered merchandise ad marketplace, the company is set to offer a series of beta test opportunities for benjaCoin owners.

"The opportunity ahead of us - to shift hundreds of thousands of dollars worth of transactions to benjaCoin - is tremendous. We have buy-in from publishers and vendors, and we anticipate nearly all of our transactions will take place over benjaCoin by 2019," shared Benja Co-Founder and CEO Andrew J. Chapin

"While we feel we have the mechanics of our vendor purchases ironed out, we've been focused on what happens after the transaction, or what our publishers do with this benjaCoin they receive. We recognize not all publishers will be comfortable selling their token on the open market or even back to the company at a fixed rate."

The company has contracted two economics consultants to conduct an analysis of options and their impact on the ad marketplace.

One option, to offer the exchange of benjaCoin for a Benja gift code, is under evaluation. Such an option would allow publishers to use their benjaCoin to purchase items from top-tier vendors like Nike, Patagonia, and Under Armour. Other options are under discussion and may be made available for beta test next month.

"We know this isn't the perfect solution for all, but this may be the right answer for some of our small publishers who want to swap that benjaCoin for a new pair of shoes or a yoga mat."

The test will run between May 22, 2018 and June 29, 2018. BenjaCoin holders may submit their exchange request in the form below, at which point a member of the Benja team will contact and arrange the manual swap. Benja is offering a $35 gift code for 4,000 BENJA. Additional options may be made available upon request.

Questions may be submitted via e-mail at [email protected], on the benjaCoin Telegram channel, or @benjaCoin on Twitter.

w000w00wiewaa

https://www.benjacoin.com/benjacoin-blog/2018/5/22/beta-offer-redeem-benjacoin-for-benja-gift-code
jr. member
Activity: 192
Merit: 1
All of the recent announcements are exciting. Why people aren't snatching up this bargain is a mystery to me.

Also interesting is the chance to redeem BENJA for merchandise:
https://www.benjacoin.com/benjacoin-blog/2018/5/22/beta-offer-redeem-benjacoin-for-benja-gift-code
vip
Activity: 1428
Merit: 1145
I'm curious as to how you got my private email address so to send me the following ...


I am fully aware as to what other crypto entities are associated with the following address --> 1161 Mission Street, San Francisco, California 94103.
newbie
Activity: 101
Merit: 0
I have thoroughly analysed this coin. This is why the coin is promising:

- Developer holds a sufficient amount of coins. Holding a humble amount of coins is wonderful, it will be a help in times of need. 
- Developer is nice, polite, hard working, neatly follows his appointments. 
- Developer is innovative!
- Developer is honest about working with new people, to get this coin going.
- Project can have a high return for early investors!
- Coin will go up very fast within 1 month!
- Developer is very transparant with all of this work.
- The roadmap looks promising. Exchanges, Coinmarketcap, Website will all contribute to the enormous value of this coin!
newbie
Activity: 101
Merit: 0
I mean the team DNA is very impressive. Also Background and all. For me a significant factor to definitely want to invest in this company.
full member
Activity: 420
Merit: 100
I am grateful to be part of this community, company and love it.

This company, currency and business is doing great. The development is going on nicely and beautifully...  Wish so much success to the team...
full member
Activity: 420
Merit: 100
Guys we need to start focusing on the positivity. Focus on development of the team, the product, the service, software development, marketing, blogging, website and much more.

This team is the real deal. We all know the team is. They have done so much already in the last couple of weeks.
Are we all ready to make some huge amounts of money this month?? We ready?? We all are?? Yes!! We are!!!

The team have been so transparant with us. They commit their whole entire careers, reputation, life on this project to succeed.
People who put their whole life on the line, should get lots of credit!!

though the team has very impressive background, yet theres no guarantee that it will be successful. and based from my experience, too hard to expect that your investments are safe or it will be returned even if they are all legit. but then good luck to the project!


Benja is a 4 year project.

legendary
Activity: 3122
Merit: 1102
Leading Crypto Sports Betting & Casino Platform
Guys we need to start focusing on the positivity. Focus on development of the team, the product, the service, software development, marketing, blogging, website and much more.

This team is the real deal. We all know the team is. They have done so much already in the last couple of weeks.
Are we all ready to make some huge amounts of money this month?? We ready?? We all are?? Yes!! We are!!!

The team have been so transparant with us. They commit their whole entire careers, reputation, life on this project to succeed.
People who put their whole life on the line, should get lots of credit!!

though the team has very impressive background, yet theres no guarantee that it will be successful. and based from my experience, too hard to expect that your investments are safe or it will be returned even if they are all legit. but then good luck to the project!
full member
Activity: 420
Merit: 100
Guys we need to start focusing on the positivity. Focus on development of the team, the product, the service, software development, marketing, blogging, website and much more.

This team is the real deal. We all know the team is. They have done so much already in the last couple of weeks.
Are we all ready to make some huge amounts of money this month?? We ready?? We all are?? Yes!! We are!!!

The team have been so transparant with us. They commit their whole entire careers, reputation, life on this project to succeed.
People who put their whole life on the line, should get lots of credit!!
newbie
Activity: 109
Merit: 0


The guy behind Benjacoin is pretty reputable.

I would trust him.

https://twitter.com/andrewjchapin
newbie
Activity: 109
Merit: 0

So many loyal people working in here. Nothing can go wrong now. It can only go up.
I will Hodl this coin till 1 dollar atleast.

Everyone who sells now is pretty dumb and will regret it when one day it will blow up.
So many  future announcements!

I am gonna market the shit out of this.
Just be patience and Hodl. You are gonna get the ride of your life.
We are not going to the moon, we skip Mars, Jupiter, even Pluto.We gonna go to another galaxy. Yes, Andromeda.
This is the hodl community. We are the hodl gang. We got walls. People can't break our walls.
newbie
Activity: 109
Merit: 0

Great NEWS

$BENJA is the #crypto-token of the Benja merchandise ad network, a 4-year old network which brings top brands and publishers together. We ran a no-ad #ICO in 8/17, and are thrilled to introduce our brands to our blockchain ad marketplace this summer. Info:

https://twitter.com/benjacoin
newbie
Activity: 126
Merit: 0
hello, i want a vietnamese version. thank you
newbie
Activity: 126
Merit: 0
as i read the information above, the idea looks really promising even if it has been already done! I will keep a close look hope you the best.
newbie
Activity: 84
Merit: 0
It looks like a very comprehensive project,hope more updates in this projects before planning to invest a little
full member
Activity: 574
Merit: 111
vite
nowadays a lot of project in adversiting sphere. What is your main advantage from other project in this sphere?
newbie
Activity: 109
Merit: 0

I like this coin... But Dev needs to be more active. Otherwise people get weary.
newbie
Activity: 49
Merit: 0
full member
Activity: 420
Merit: 100
We need an answer comeone Dev.
sr. member
Activity: 476
Merit: 251
Any updates? Why didn't the token buyback happen?
full member
Activity: 326
Merit: 124
@andrewjchapin nice to see that you're taking your time to update everyone on Bitcointalk as well.
Was a bit sceptical before using tokenlot, but can say that all in all buying the tokens there was a nice and smooth experience.
member
Activity: 75
Merit: 10
Quote
Do you know when Tokenlot are going to distribute the coins? Bought some from there as my Etherdelta order didn't get fulfilled for some reason (tried to buy it for the ICO price of course). Would also be great if you could post an update on how investors can add their BENJA to be visible on Myetherwallet.

TokenLot should have reached out and asked for your destination address yesterday - if you've sent it, you should have received the token or you will in the next 12-24 hours.

To move your BENJA to MyEtherWallet:
- Open your wallet
- Navigate to the View Wallet Info page
- On the right side, under Token Balances, select "Add Custom Token"
- Enter address 0x38968746147bbaeb882f356ad9a57594bb158235
- Enter token symbol BENJA
- Enter decimals 8
- Save
- Look back to the top part of the page content to view Your Address. This is your target wallet address for your withdrawal from Orderbook/EtherDelta.
- Complete the transfer from your exchange of choice
member
Activity: 75
Merit: 10
ICO should be over, excited to see some results update - how much is raised, how many coins are sold, etc!  Grin

Like @shivamchawla posted here a couple of days ago, Andrew is very approachable on their Telegram group. Don't think he uses Bitcointalk that often. An update here would certainly be good for the project however as well, I agree. Will post something once I find out more from the team.
Thanks Smiley

You're right - not on here as much as I should be. Trying to change that habit now!

Here's our latest update, now that we're through a successful pre-sale where we sold 133,762,451.34 BENJA:
- We are now LIVE on Evercoin, a great way to buy/sell BenjaCoin to/from Bitcoin, Ethereum, LTC, XMR, ZEN, DOGE, ZEC, GNT, DASH, and more: http://evercoin.com/benjacoin
- I was on the Blockchain Insider podcast to discuss Benja, the SEC, and what to look for in an ICO: /Ah4BXITfOd]https:/[Suspicious link removed]/Ah4BXITfOd
- Work is set to begin! Now that we're through our pre-sale period, CTO Tommy Goode will begin work on our token-based marketplace.
- While the news out of China has limited impact on benjaCoin (as we had yet to launch our full Chinese effort), it does put our listing with a Chinese exchange on hold.
full member
Activity: 378
Merit: 100
Should be immediately utilized this project to be able to get a bigger profit from the follow-up at the end of pre sale with 500.000.000 value or equivalent to 50%. hopefully if you want to follow immediately in response quickly so that the heart can immediately feel happy. and able to provide success for many people later.
full member
Activity: 326
Merit: 124
ICO should be over, excited to see some results update - how much is raised, how many coins are sold, etc!  Grin

Like @shivamchawla posted here a couple of days ago, Andrew is very approachable on their Telegram group. Don't think he uses Bitcointalk that often. An update here would certainly be good for the project however as well, I agree. Will post something once I find out more from the team.
member
Activity: 83
Merit: 10
ICO should be over, excited to see some results update - how much is raised, how many coins are sold, etc!  Grin
full member
Activity: 326
Merit: 124
Apologies if that was mentioned somewhere already, I haven't spotted it yet however:
What will happen with the remaining coins offered in the presale if not all coins get sold?

Cheers

No answer to this? As currently it doesn't look like all coins on offer will find a buyer during the presale.

Sorry about that! CEO of Benja here.

Yes, we will be over the minimum before the end of our ICO period (in about 72 hours). The remaining balance of the pre-sale coin supply (500m, 50% of total authorized) will be destroyed if not sold.

No worries at all, thanks for your message.
Do you know when Tokenlot are going to distribute the coins? Bought some from there as my Etherdelta order didn't get fulfilled for some reason (tried to buy it for the ICO price of course). Would also be great if you could post an update on how investors can add their BENJA to be visible on Myetherwallet.

Thanks,
Tony
member
Activity: 75
Merit: 10
Apologies if that was mentioned somewhere already, I haven't spotted it yet however:
What will happen with the remaining coins offered in the presale if not all coins get sold?

Cheers

No answer to this? As currently it doesn't look like all coins on offer will find a buyer during the presale.

Sorry about that! CEO of Benja here.

Yes, we will be over the minimum before the end of our ICO period (in about 72 hours). The remaining balance of the pre-sale coin supply (500m, 50% of total authorized) will be destroyed if not sold.
sr. member
Activity: 466
Merit: 250
Apologies if that was mentioned somewhere already, I haven't spotted it yet however:
What will happen with the remaining coins offered in the presale if not all coins get sold?

Cheers

No answer to this? As currently it doesn't look like all coins on offer will find a buyer during the presale.


They are more active on their telegram channel if you want answers.

They are saying that they have got partners and a vc firm which will buy around 100 million coins in the upcoming days which will put them over the minimum threshold for the ICO.
full member
Activity: 326
Merit: 124
Apologies if that was mentioned somewhere already, I haven't spotted it yet however:
What will happen with the remaining coins offered in the presale if not all coins get sold?

Cheers

No answer to this? As currently it doesn't look like all coins on offer will find a buyer during the presale.
full member
Activity: 574
Merit: 100
Hi,  reserving  urdu translations if needed Smiley
full member
Activity: 326
Merit: 124
Apologies if that was mentioned somewhere already, I haven't spotted it yet however:
What will happen with the remaining coins offered in the presale if not all coins get sold?

Cheers
newbie
Activity: 16
Merit: 0
BenjaCoin is now available on the EtherDelta exchange: https://etherdelta.github.io/#BENJA-ETH
full member
Activity: 364
Merit: 100
spattered throughout the golden ethers
newbie + ICO = scamcoin. Guaranteed, why? because if you want to collect money, and don't even want to show people your credibility, your skills, the only explanation is that you want some quick money and disappear.

Yes, because no one ever creates a new account for new coins... never. Except, most of the time now.

But, I would ask this:

Quote
There are 1,000,000,000 authorized benjaCoin tokens. No additional benjaCoin tokens will be created after the token sale ends. These limits were fixed in the smart contract at token creation and cannot be changed during or after the pre-sale. The remaining 500,000,000 authorized benjaCoin tokens are to be held by Benja and introduced to the market only in the event of an illiquid market when the performance of the Benja ad network relies on an advertiser’s ability to purchase tokens.

Is that not a 50% "premine"?
newbie
Activity: 16
Merit: 0
"How We're Getting the NFL to Buy Cryptocurrency," just published on Hacker Noon:
 https://hackernoon.com/how-were-getting-the-nfl-to-buy-cryptocurrency-2938c03a647a
sr. member
Activity: 826
Merit: 284
Hello!
Will there be a bounty program?
newbie
Activity: 16
Merit: 0
Good luck with the ICO. Will surely invest.
Thank you!

very Intereting,Very upgraded project, I want to join soon, hope be a very profitable project, good luck!
Thank you!

I hope you the best of lucks with your project, the idea looks really promising even if it has been already done! I will keep a close look hope you the best.
It's been done, but not with partners like we have (Nike, Under Armour, Patagonia) and real revenues. I think we're in a very strong position.

how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..
1b total supply, 500m available today on Orderbook.io.

-

Also, I've updated the white paper link. Thanks for the tip!

sr. member
Activity: 466
Merit: 250
how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..

There are total 1 billion coins. 500 million coins are up for ICO on orderbook.io
It is mentioned in the whitepaper on their website. The link to whitepaper here is incorrect. I have notified them.
They offer products but not seriously,
Include only wrong links, should this project be supported?

They have fixed it already.
full member
Activity: 387
Merit: 106
how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..

There are total 1 billion coins. 500 million coins are up for ICO on orderbook.io
It is mentioned in the whitepaper on their website. The link to whitepaper here is incorrect. I have notified them.
They offer products but not seriously,
Include only wrong links, should this project be supported?
newbie
Activity: 16
Merit: 0
BenjaCoin is now LIVE and available at Orderbook.io!
This is a great news to hear, so is there any possibility that this will also available somewhere else?
After the initial sale, yes. For now, we like the transparency and simplicity of keeping everything in one place.

Any requests for exchanges down the road?
member
Activity: 112
Merit: 10
Swarm Token Sale begins on September 7th at 16:00
how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..
I do not know why the benjacoin specification is not listed on this thread.
But you can find it in whitepaper. More info of benjacoin written there.

Whitepaper :
https://static1.squarespace.com/static/5966d525b11be19ba608f5a9/t/597d3d14a803bbd42405dc57/1501379863246/benjacoin_EN_072917.compressed.pdf

About the total supply of benja coin is one-billion units.
sr. member
Activity: 840
Merit: 251
BenjaCoin is now LIVE and available at Orderbook.io!
This is a great news to hear, so is there any possibility that this will also available somewhere else?
sr. member
Activity: 466
Merit: 250
how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..

There are total 1 billion coins. 500 million coins are up for ICO on orderbook.io
It is mentioned in the whitepaper on their website. The link to whitepaper here is incorrect. I have notified them.
sr. member
Activity: 546
Merit: 261
Moonbet.io
how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..
newbie
Activity: 48
Merit: 0
very Intereting,Very upgraded project, I want to join soon, hope be a very profitable project, good luck!
full member
Activity: 294
Merit: 101
I hope you the best of lucks with your project, the idea looks really promising even if it has been already done! I will keep a close look hope you the best.
sr. member
Activity: 466
Merit: 250
Good luck with the ICO. Will surely invest.
newbie
Activity: 16
Merit: 0
BenjaCoin is now LIVE and available at Orderbook.io!
newbie
Activity: 16
Merit: 0
In light of the DAO news earlier this week, we contacted the SEC for guidance. They called back:
https://medium.com/@andrewjchapin/the-sec-called-about-our-ico-i-answered-8cbbd31568ec
newbie
Activity: 16
Merit: 0
Our Telegram channel is now open, four days until we go live on the Orderbook.io exchange: https://t.me/joinchat/Gh_TwkM_EdmnGbxwiFVscA

Hope to see you there!
newbie
Activity: 16
Merit: 0
newbie + ICO = scamcoin. Guaranteed, why? because if you want to collect money, and don't even want to show people your credibility, your skills, the only explanation is that you want some quick money and disappear.
Newbie poster, yes. benjaCoin is not a scamcoin.

I'm happy to share our credibility and skills - we're staking our three-year old adtech business on this move to blockchain, something that no other ad-based tokens are doing. We're bringing our partners (including Backcountry, Under Armour, Patagonia, Bloguin, Barstool Sports) along with us, something that no other ad-based tokens are doing.

We're doing things right - no paid promotion, exchange availability from day one (on Orderbook), no founder stakes. We're the type of people that the community should want on board - not the type that you should be bullying.
hero member
Activity: 551
Merit: 500
newbie + ICO = scamcoin. Guaranteed, why? because if you want to collect money, and don't even want to show people your credibility, your skills, the only explanation is that you want some quick money and disappear.
sr. member
Activity: 826
Merit: 250
Reserved indonesian translation if available. Thanks
newbie
Activity: 16
Merit: 0
We're bringing the Benja ad network to blockchain. Our merchandise ad network works with brands like Nike, the NFL Shop, and Patagonia to sell their excess inventory across a number of interactive and personalized ad channels. By introducing blockchain, we're going to fight ad fraud, offer verifiable analytics, and simplify billing on our way to solving a $38 billion+ set of problems in advertising.

Quick Links
Homepage: benjacoin.com
White paper: https://www.benjacoin.com/s/benjacoin_EN_072917compressed.pdf
Twitter: https://twitter.com/benjacoin
Facebook: http://facebook.com/benjacoin

About Benja
Benja is a merchandise ad network that works with top-tier brands like Under Armour, Sperry, and Ray Ban to sell their excess inventory. We do this through two primary channels:
  • benjamin: sixty-second deals (iOS). Think Tinder meets personalized shopping. One personalized offer at a time, with sixty seconds to decide whether to buy or pass.
  • Our network of interactive online display ad units. Each unit is an interactive widget that replicates the mobile app experience inside of an ad -- you can pass and buy all without leaving the page that you're on.
Additionally, Benja has an engaged e-mail list of more than 20,000 bargain hunters and is exploring other areas including SMS. The company operates with a cost-per-milli (CPM) business model rather than the (deals space) industry-standard commission or fee. On average, Benja out-performs Google and Facebook in sell-through rate in multiples thanks to our user-experiences which shrink the sales funnel and bring the two parties (advertiser and end-user) closer to the transaction.

The company has done more than $1m in cumulative revenue and is currently operating at a $1m revenue run-rate. The company has signed insertion orders from existing partners and plans to scale ten-fold in 2018. Benja was founded in 2014 by Andrew J. Chapin and Tommy Goode.

Meet benjaCoin
The Benja merchandise ad network is executing a token issuance under the name benjaCoin (BNC).

The benjaCoin will serve as a revenue-generating mechanism for the Benja merchandise ad network. These funds will be leveraged to develop Ethereum and blockchain technologies to support the function of our advertising platform and business.

Blockchain will be incorporated in the Benja advertising platform with the goal of addressing transparency issues in advertising. Real-time bidding platforms and their manual counterparts offer limited (or, in many cases, no) information about advertising bids. An advertiser has no method to verify if they are paying a fair market rate. Additionally, publishers have no verifiable way to confirm they are receiving a fair price for traffic. Ad networks and platforms provide their own dashboards for reporting, which can be manipulated to highlight top-performing metrics while avoiding others. This is a business-side information asymmetry (and ethics issue) that can be addressed with the transparency of a blockchain solution.

Further, there is operational bloat in the existing ad networks in regards to billing process. The use of benjaCoin as a means of buying and selling advertising, as described in our white paper, shrinks the billing cycle.

Issuance, Plan, Terms, Participation
The benjaCoin token sale will commence on August 1, 2017 at 13:00 UTC and it will run for a period of 30 days or when the cap is reached, whichever occurs first.

During this period, individuals can purchase tokens through the Orderbook.io exchange at https://orderbook.io. Tokens will be offered at a price (in Ethereum) that is equal to 0.025 USD per token at the time the sale commences. Twenty-four hours after the conclusion of the pre-sale, benjaCoin will be available for trading on Orderbook.io. We may agree to work with additional exchanges in the future. The source code of the benjaCoin smart contract will be available at http://benjacoin.com.

EPHE Corp. offers rights to benjaCoin token holders, as the organization recognizes token holders as key non-investor stakeholders. This means that token holders will, as a group, receive:
  • Early access to beta versions of blockchain-based products the organization produces.
  • A seat on the Board of Directors. We will hold a closed election by external token holders in the first week of each year for a one-year appointment on our three-person Board of Directors. The purpose of this process is to ensure that the token holder interests are represented in strategic company decisions. Tokens held by employees, Benja, EPHE Corp. do not have a vote in this process.
  • Access to a quarterly update on business and technical operations, which will be published at http://benjacoin.com.
  • Access to a quarterly live-stream by EPHE Corp. employees where we will offer a qualitative update and host a question and answer session.

The token pre-sale is capped at 500,000,000 benjaCoin tokens and ends after 30 days or when the cap has been reached, whichever occurs first. There are 1,000,000,000 authorized benjaCoin tokens. No additional benjaCoin tokens will be created after the token sale ends. These limits were fixed in the smart contract at token creation and cannot be changed during or after the pre-sale. The remaining 500,000,000 authorized benjaCoin tokens are to be held by Benja and introduced to the market only in the event of an illiquid market when the performance of the Benja ad network relies on an advertiser’s ability to purchase tokens. As is noted in the “Terms and Token Holder Rights” section of this white paper, the Benja organization also intends to buy tokens back (at market rates). Benja’s holdings, both present and future, will be used to ensure the smooth operation of the Benja ad network once it has been moved to our blockchain-operated platform.

Further, EPHE Corp. commits to using 50% of net proceeds each quarter to purchase tokens on the open market at market rates. EPHE Corp. will use its holdings to facilitate advertising activity on the Benja ad network, offering tokens to advertisers and buying back from publishers. This is an instrumental part of the ensuring the liquidity of the Benja advertisement marketplace and is not to be received as guidance as it relates to the future price of benjaCoin.

Localization
Our white paper is available in English at https://www.benjacoin.com/s/benjacoin_english.pdf. Additional languages will be made available in the coming days.

benjacoin.com
Jump to: