Topic: [ANN] [ICO Live] MEDIAR as an innovative space for digital marketing (Read 132 times)

MEDIAR builds an innovative community around the global sport industry. Although the Big Idea of the project is to empower sports fans, enhance their experience and position within the market, the MEDIAR architecture lets other industry stakeholders benefit as well. Apart from being an engine for launching the decentralised applications (DApps), it also creates the innovative space for marketing.

MEDIAR mindset and the tools make it a unique ecosystem, since it bring values for everyone. MEDIAR is:

1. Fans-driven decentralised community — in a new environment sport lovers will take much more advanced position. Fans will obtain more power, more opportunities and benefits — they will be rewarded just for being fans.

2. Engine to launch decentralised applications — MEDIAR is not only a virtual network or a single app but the advanced software lab. MEDIAR will let anyone use its tools, software and business model to design new applications, ventures and value for the global community.

3. Innovative win-win business model — by joining the ecosystem and bringing special offers for fans, partners automatically obtain large product-oriented groups for advertising — what takes the giant sports marketing space to the next level.

According to Digita Global Marketing the global digital advertising industry at the end of 2017 was worth over US$192 billion. Forrester Research predicts the overall digital marketing space — including advertising — to reach $306 billion by 2020. ATKearney, in turn, suggests that global sports industry is worth up to 620 billion US Dollars. PwC estimates that in North America alone, value of this market will grow around 3% annually. Those numbers can’t help making an impression. Combining two worlds— sports and advertising within one architecture, MEDIAR aims at adding up to the rapid growth of both.

We are building the global community of sports fans as well as the partners network. Those could be brands, sports clubs, broadcasters, event organisers, influencers, sportsmen, media platforms and others. Joining the ecosystem by acquiring MDR tokens, they supply their services/products for the benefit of fans (e.g. cheaper in comparison with traditional offline market). However, those special offers are not meant to reduce the income, just the opposite, since they do supply it for the large product-oriented group, the sales are supposed to boost. Simultaneously, MEDIAR enables each partner, as well as a single community member, to acquire the space for the digital advertisement, promotion and venture/idea development. The tool for such a feature of the environment is MDR token.

Since MEDIAR is meant to include not only one application MatchDiary but the set of those around decentralised communities— also built by its members with the help of our engine — the number of marketing opportunities is huge within the MEDIAR environment. The cut-edge technologies will help to optimise the costs, maximise the coverage of the customers and create new models of advertising.

Join our community as a partner or passionate sports lover!
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