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‘Bridging the Gap’
“搭建桥梁、弥补鸿沟”
“搭建桥梁、弥补鸿沟”
1.0 Mission Statement
1.0使命宣言
The Power Group aims to take a revolutionary approach to the crypto market. Using The Power Group’s expertise in collaboration with EY3 Media we will provide a 360 experience. This will consist of Social Media and Digital Marketing Services, a Social Media app & a Multimedia Entertainment Streaming Platform, with the ultimate goal of bridging the gap between the current crypto market and the mainstream.
以对加密货币市场进行革命性创新为宗旨，Power集团专家与EY3 Media通力合作，以弥补加密货币市场与主流市场之间的鸿沟为最终目标，为用户提供涵盖数字营销和媒体解决方案、社会媒体App & 多媒体串流平台的360度服务体验。
2.0 Background
2.0 背景
This White Paper will outline how we will help to make crypto a more attractive market place for potential users and how we will aim to bridge the gap between real world potential users and the current crypto market space. We will outline how the investment into Power Tokens is a viable option with limited risk as a proven team of professionals with a wealth of experience lead the project forward.
本文将从以下几方面进行概述：我司如何使加密市场对潜在用户更具吸引力；如何弥补现实世界潜在用户和当前加密市场之间的鸿沟；以及在经验丰富、可靠的专家团队带领下，Power代币如何成为风险有限、可行的投资选择。
Our team has over a decade’s worth of experience in music, entertainment, social media and digital marketing. We have collaborated and worked with some of the most influential businesses in the world including Virgin Records, Red Bull, Bloomberg, The Chamber of Commerce and the BBC (TV & Radio) - to name a few. We will utilise our knowledge, skills and resources to add value to the crypto market space which we believe has a firm place in a decentralised future.
十多年的探索，我们的团队在音乐、娱乐、社交媒体以及数字化营销方面积累了宝贵经验。并与世界最具影响力的企业，如维京唱片、红牛、彭博、美国商会以及 BBC（电视&广播）联手合作。我们将充分利用我们的知识、技能和资源提升加密货币市场价值，我们坚信在未来去中心化的时代，加密货币市场将占有稳固的一席之位。
We will operate in three key areas:
- Power Media – Providing social media and digital marketing services to build more awareness of cryptocurrencies.
- Power Hub - Development of a user friendly app that will act as a social media hub and help filter the vast amount of information available to those entering the crypto market and to those already operating within it.
- Power Play – A multimedia entertainment streaming platform using Ethereum smart contract technology. Power Play will be designed to put new and emerging talent shoulder to shoulder with established artists and household names - ultimately attracting more users and awareness to crypto.
- Power Media——通过社交媒体和数字化营销服务增强人们对加密货币的意识。
- Power Hub——用户友好型app，可以作为社会媒体中心，帮助加密货币市场新手以及市场老手过滤海量信息
- Power Play——是采用以太坊智能合约技术的多媒体娱乐串流平台。Power Play设计旨在通过引进新兴人才、知名艺术家和家喻户晓的人物，来吸引更多用户，增强人们的加密货币意识。
3.0 Aims & Objectives
3.0 宗旨与目标
- Increase crypto user base by providing targeted Social Media and Digital Marketing Services
- Increase awareness of the market and attract new consumers through ‘Power Media’
- Develop and launch ‘Power Hub’, a social media that integrates crypto focused information and chat into one easy to use app for the new and experienced crypto user
- Develop and launch ‘Power Play’, a multimedia entertainment streaming based platform providing music and video content to Power Play users
- 提供定向的社交媒体和数字化营销服务增加加密货币用户群
- 通过Power Media增强市场意识并吸引更多新的消费者
- 开发并推出“Power Hub”，该社交媒体可将加密信息和聊天集成于易于使用的app，方便加密货币市场新老用户。
- 开发并推出多媒体的娱乐串流平台-“Power Play”，为用户提供音乐、视频服务。
4.0 The Problems
4.0 问题
1) The fundamental problem with the crypto market is that is has a relatively low user base when compared to other markets, the Forex market for example. Recent statistics show the number of people trading on cryptocurrency exchanges such as Poloniex and Bittrex have a user base of less than a 100,000 combined. This low user base is limiting the potential opportunities and financial rewards for all individuals operating within this market. Therefore many new cryptocurrencies entering the market are heavily dependent upon existing networks to promote their projects and are not unlocking their full potential for growth.
1) 相较于其他市场，如Forex，加密货币市场的根本问题在于其较小用户群。而近期统计数据表明Poloniex和Bittrex等加密货币交易平台的交易用户基数低于10000人。用户群较小，市场所有运作人员的潜在机会和经济回报均会受到限制。因此，涌入市场的加密货币严重依赖于现有网络进行宣传，增长潜力受到压制，无法完全发挥。
2) There is no central advertising service within the crypto market and as a result new users are targeted sporadically without any sustained marketing campaigns. An example of this is many new projects funded by ICO’s are restricted to targeting investors already operating within the crypto market using dedicated community sites like bitcointalk.org Twitter, Reddit and Slack Groups. There may be a huge pool of investors and traders that may be interested in crypto based projects but are not targeted effectively.
2) 加密货币市场缺乏中心广告服务，只是针对零星目标客户，缺少持久营销。比如说ICO投资的很多新项目仅局限于加密货币市场中现有的使用bitcointalk.org、Twitter、Reddit和Slack等专用社区网站的目标投资者。但是，加密货币项目可能还有大量潜在的投资者和交易者，却未能被精准定位为目标用户。
3) Newcomers arriving into the market are facing an overwhelming volume of information from a number of different sources and many find it difficult to filter this information. As a result, vital market information can be missed in a sea of Tweets, Slack and Telegram posts.
3) 市场新手会受到各种渠道排山倒海般的信息轰炸，很多人都认为信息过滤较为困难。也因此在Twitter、Slack和Telegram帖子信息海洋中，他们可能会错过至关重要的市场信息。
4) There are several resources available to cryptocurrency users. However, it can be difficult to access resources in an efficient and effective manner due the vast number of platforms a user may need to navigate through.
4) 加密货币用户有几种可用资源。但因用户可能需要浏览大量平台，所以很难以高效并且有效的方式利用这些资源。
In 2017 more people than ever are aware of Bitcoin due to the recent growth in the market which has been widely publicised. However when you try asking someone who has only just come across the term Bitcoin, “where would you buy one from? How would you use it? What is Blockchain technology?” They will show you a blank face and a look of confusion.
2017年，广泛宣传促进了加密货币市场的快速增长，近来更多的人开始意识到比特币的存在。但是如果你问比特币新手 “哪里可以买到比特币？如何使用？以及什么是区块链技术？” 他们仍会一无所知，满脸困惑。
The problem is that the majority of people don’t understand that we live in a world where almost everything is centralised, so the concept of decentralisation for the average person is a concept often beyond comprehension. This together with the fact that usage of alt coins is limited to very niche market places does not motivate the average person to invest or further engage with crypto.
导致这种问题的原因在于大多数人并不了解在我们所生活的世界，几乎一切都是中心化的，那么，去中心化概念对于普通人而言无疑是很难理解的。就如同仅局限于利基市场的替代币（altcoins）不可能成为普通人投资或进一步接触加密货币的动机。
5) There is currently no networking service in place for professionals within Blockchain and cryptocurrency markets to network, offer services and exchange ideas.
5) 目前，在区块链和加密货币市场，并没有针对专业人员的网络化服务，可供他们联网、提供服务、交换意见。
6) Existing projects and platforms within the cryptocurrency market are mainly aimed towards individuals already operating within the sector, and as such are unable to reach out and attract new users.
6) 加密货币市场上的现有项目和平台主要针对在该领域运作的现有个体，正因为如此，无法获取和