Our real life Credibility is on the line here we will not turn into a "fly-by-night exchange".
All the devs of the many dead projects have said that in one form or another.
Definitely, they will not accept such label to their platform.
But time will tell how far they will survive in this market.
But first, we need to see first their exchange to be operational and if they can attract traders.
I hope we will not see wash trading just to increase their trading volume.
Also, if possible, be more strict in listing tokens or coins, don't list crap coins with no use case at all.
Of course they all say the same thing, because what else are they going to say?
If developers didn't believe in their project's success, why would anyone else believe it?
In my opinion, it is good that new exchanges are created, because it makes the competition greater, and the greater the competition, the better the quality. Of course, it will be very difficult for them to gain the trust of users in so high level of current competition, but the world is for brave.
Good luck and look forward to updates of development.