If you're losing money because power, the big mining cartel is losing close to 1000x more. Thus they have more incentive to unplug equipment. There aren't (yet) any chips significantly more power efficient available in high end devices than in low end ones. This does not compute.
You're wrong, in that you're not considering the surrounding hardware and power costs.
First, location matters. There are places with much cheaper power than others. Home miners typically mine where they are - they don't move or rent spaces with cheaper power to mine (and I'd argue if you are renting space specifically to mine, you quality as an industrial miner).
So, industrial miners will be mining in an area with cheaper power.
Second, depending on the scale, they may be able to get industrial rates, in which they guarantee a certain load, and are interruptible loads if needed by the power company. This reduces rates rather significantly in exchange for a bit of downtime per year. Bitcoin mining is entirely interruptible - there is no penalty for stopping, other than the time you're not mining. If your total profits are higher with this system, it's worth doing.
Third, doing power conversion on a large scale (100s of KW or MW scale) can be done more efficiently than your small at home power supply.
Fourth, if you are doing industrial mining, you can use much more efficient cooling systems than typically are used at home. Look at what some of the big data centers are doing to get ideas here, but you can use cooling towers, air exchange cooling, etc. And, depending on the hardware, you can run it hot. It is often more efficient to run hardware up at 100+F and pay less in cooling costs, even calculating in hardware failure rates/reduced hashing rates. When you're playing with megawatts, this matters. Supposedly, it's actually cheapest to run data centers up at a temperature where humans cannot enter them to maintain the hardware because it's too damned hot.
Fifth, if you're big enough, you can just go about getting chips designed and fabricated for your specific use case. I don't know if this is being done or not, but there is certainly no reason that someone who is doing industrial mining is required to use the same core parts that other people are using at home.
Your assertion that big miners are running the same hardware, with the same efficiency, as home miners, is just not taking into account the benefits of scale you can get.
http://www.google.com/about/datacenters/efficiency/internal/ has some interesting resources on data center efficiency as well - industrial mining can be data center scale.