The world of cryptocurrencies is interesting, and most readers will probably agree. But try to imagine that for a layman, participation in the crypto atmosphere is a big leap to venture. An abundance of technical, incomplete or in some cases even plain wrong information will make an interested individual become uninterested. Cryptoscene will at all times devote a majority of its content to the informing and guiding of people into cryptocurrencies. We will create interesting articles with our community, share experiences, the bad ones for learning purposes, and obviously the good ones. after the recent Google Adwords and Facebook advertising bans it’s been hard to even get noticed, and that’s a shame because a lot of projects show incredible future-thinking and a lot of passion. Cryptoscene supports great visions, and therefore we will handpick projects that seem fit, and embrace them in our physical magazine. In order to sustain through our first magazine publishing, aimed to be finalized and printed by the end of July 2018, we have created an NTP1 utility token on the Neblio blockchain. The token ‘SCENE’ will be used to access an abundance of complex courses, in addition to the free ones. But it also serves as a gateway to certain other features that will help a user in his or her journey to become a crypto expert. In addition to this, approved businesses will also be able to use SCENE to reserve advertisement space in the magazine. Finally, we will use SCENE as a reward currency in order to gather content with well-designed bounty hunter campaigns currently aimed at graphic designers, translators and writers.
"The core of Cryptoscene is to create the ideal atmosphere to guide newcomers, share valuable news, experiences and stories in a quality magazine. With the community we envision to create, we can do amazing things, we might have seen amazing stories arise, but the problem is getting people to read it that normally wouldn't. New tech takes a while to be adapted, but sometimes all that's needed is a little push."A magazine...but why?About the only other topic that gets discussed as much as whether or not print is dead is whether or not Elvis is dead. Cryptoscene cannot vouch for the King’s status (although we once swear we saw him at a McDonald’s in Amsterdam, the Netherlands back in ‘92), but we can vouch for the fact that print is very much alive and thriving. You know, when television came onto the scene, everyone cried aloud it would be the death of print. But it wasn’t. And then the Internet arrived and the children and grandchildren of Henny-Penny also said the sky was falling and print would be crushed and killed under its weight. But it wasn’t. And it doesn’t look like anything will ever really kill print Here’s a perfect example of print’s ability to always bounce back: Back in 2012, Newsweek pulled its print version, which certainly didn’t help stop the rumors that print was dead. But, lo and behold, Newsweek’s new owners brought the print version of the iconic magazine back from the dead. The “catch,” if there was one, was that Newsweek would only be available to subscribers. Which is genius, really. In essence, Newsweek is now a niche magazine, targeted to a very specific market segment. In the same way, local magazines, which can be found in every province of the Netherlands are also niche magazines, targeting a very specific population, namely, locals. These all offer numerous benefits to local advertisers, but also very much so the readers.
ContentThe content of Cryptoscene’s magazine will vary from interviews with blockchain related businesses, to infographics as well as the good and bad experiences of other traders and even a ‘funnies’ section aimed to humorise quite a serious innovation. As said before, the main focus of the magazine will be informing the readers and strain away from financial advises or hype, this means you will see a lot of tutorials, and in the first issue, the absolute basics would also have to be included. Cryptoscene also wants to dedicate content to debunking theories. A good example is the Tulip Mania comparison that’s often found and believed on the web. There’s a ton of people backing up crazy theories, and with our community, we can provide clarity for our readers, covering controversial items every issue of the magazine, or online if necessary. We will of course also be dedicating space in the magazine for companies to raise awareness, though these companies will not be allowed to give financial advise or lure people into a project. The core must at all times be that it has a benefit to the readers. Small advertisements will be shown at the end of the magazine for retailers that accept bitcoin or other cryptocurrencies. This is meant as a marketplace of some sorts and will hopefully inspire more and more businesses to get involved with cryptocurrencies.
FAQ-Will you be promoting ICO’s?No, we will not promote any projects still aiming to collect money, this would be too close to financial advice.
-Will we be able to influence the content?Yes! We will be doing polls on Twitter and on our website throughout every quarter to see what subjects are most requested to be covered in the magazine.
-How many pages will the magazine be?We aim for a minimum of 36 pages. Any extra pages will push our budgets and would put more pressure on the acquisition. If Cryptoscene ends up needing more than 36 pages we would need to consider expanding the sales team as well.
-If I own SCENE, can I advertise?In theory, yes. But anyone advertising would have to be approved by the core team. If you run a business and have value to bring to the newcomers, you’re welcome to share your story. Otherwise, you might want to hold on to them for other purposes.
- Isn't an offline magazine weird to combine with the blockchain?Even though it looks rather grim sometimes, we discovered there is a large segment of the population that prefers a magazine that they can hold in their hands, take into the bathroom in the morning, stretch out on the bed with, read on long trips, things like that. It’s a morning ritual for a lot of people to pick up a newspaper or magazine and sit down with a cup of coffee and catch up on the news. Booting up a computer, even a laptop, cannot replace that feeling. We really hope that the press doesn’t succumb to the economic pressure of putting things out in print versus online. A lot of people would be lost if this happened. By merging the blockchain with something as traditional like a piece of paper (via automated orders and managed distribution) we want to show the broad uses of the blockchain, as well as make the transitioning to online as easy as we can.
- Why not use Bitcoin or Ethereum?Imagine this: Cryptoscene confers proportionate voting rights, and other membership privileges, proportionately to the amount of tokens owned, provided that said token owners contribute to the community. In this case, where a customized token is integral to the project, if Cryptoscene handles the initial funding with another token – such as Bitcoin or Ethereum – it would just need to turn around and sell their own token in a separate offering of some kind.
Also, when people invest in a Utility token project, they’re supporting that specific project, and anticipating that the value of the project will increase in value over time, therefore giving an applicable return on investment, thanks to that support. If the given project was funded via Ethereum or Bitcoin, the return on investment would be tied to the performance of those cryptocurrencies, and not the project being funded.
Cryptoscene has thought long and hard about initiating a TGE¹ or not. Eventually it was chosen to be the best option for this project given the fact that users will be rewarded for content creation, it wouldn’t make sense to reward the community with a token that was not tied directly to our project and its future products.
¹ TGE = Token generation event
Netherlands first, and then..First of all, it must be made clear that our first issue will only be released within The Netherlands. This choice has been made because the costs of having worldwide coverage would be immense and would eat up most of the funds raised in the crowdsale. This would be a huge risk considering the content would not have been tested by then. Cryptoscene aims to start small and expand accordingly. 10.000 magazines will be distributed to different hotspots in the Netherlands. The locations of these so-called hotspots are distributed over the Netherlands and consist of a multitude of businesses including accountancy bureaus, banks (if possible), hairdressers, bookstores, local train station shops, grocery stores, coffee shops and possibly more to come. Apart from buying at these locations or reading it for free if you’re lucky enough to find one, it will be possible to subscribe to the magazine through our website. These will be either sent by e-mail as a PDF (for International members until further notice) or directly to your doorstep. This excludes our distribution plan and is easily managed within Cryptoscene’s CMS system.
Courses onlineIn order to make the courses as understandable as possible for a Layman, we will be starting from the ground up. Introducing readers to the concept of Blockchain and slowly let them work their way up. Making a wallet, familiarize readers with crypto-related terms and of course letting them buy their first token on the exchange(s). Luckily Cryptoscene will be supported by its teachers. Community members can sign up to create courses that will be listed on the site. A teacher must create at least 2 free courses, after which he or she will be allowed to price the 3rd one. For every sale, a teacher will receive a 50% commision. This way we try to unite the more advanced traders with the beginners and allow them to share their knowledge. Courses will undergo a review by Cryptoscene’s core team, course writers also need to be verified via KYC.
SWOT AnalysisThe main weaknesses of the project relate to the used medium and its expenses as well as the fact that news around cryptocurrencies comes and goes at a quick pace. It will be hard to select subjects that speak to everyone, that’s one of the reasons we will be reviewing our member’s opinions every issue. The news articles on the site should allow Cryptoscene to offer more recent news. Features and wallet integrations; is not yet finalized and the company will have to expend resources to adapt it to current needs. In this regard, the competence of engineers is a key success factor, and their search and engagement in the project will be a priority for the project's senior management. Since the company has limited resources, it is forced to distribute them carefully and scrutinize budget decisions to reduce the possibility of error. One of the factors threatening the development of the project is the interest of giant companies that could easily set-up a magazine. This means that we have to make the creation of another crypto-magazine unnecessary. In order to be able to gain a foothold in the market, Cryptoscene must be faster than its competitors. This also means the team needs to grow very quickly in order to keep Cryptoscene on track. Undeniably, a significant strength of the project lies in the company’s community and the non-invasive method of informing and guiding the end user. The use of the blockchain technology in the project is dictated by the company's need and willingness to make any transactions occurring in the system open and transparent to potential users of Cryptoscene’s platform services. This will also ensure security and confidentiality of personal data.
More to be scene.
