Topic: [ANN][PRE-ICO] ORLAN. First Blockchain Concrete Materials Marketplace (Read 125 times)

“We at Orlan System believe that the symbiosis of such technologically innovative solutions such as the UBER-model for the construction materials market and modern blockchain networks supporting the execution of Smart-contracts will be blown up by serious architectural and economic advantages over centralized services,” says the founder of Orlan company and the head of its ICO Andrey Lupii

Orlan System Conclusion
Orlan is offering Orlan Tokens in its ICO. However, the specifics of the ICO are yet to be released. The system is designed to tokenize real sector assets and the funds collected during the ICO will be used in the development of the marketplace platform. Orlan System’s is set to be one of the most successful ICOs in Russia.

Features Of The Orlan Blockchain Platform
The software platform developed by Orlan to run on personal computers is a cloud-based service accessible via the company’s website as well as on an Android and iOS device. It features a simple and straightforward flat user interface and has only the key functions required to execute a successful purchase order for the customer or publish a product for manufacturer. Since the marketplace interface is built for an average user, it does not require training to master and users of any level of experience with modern apps can use it.

One of the top selling features of the Orlan blockchain marketplace platform is that it has a powerful tool to compare product details with those of existing analogue markets. The web scrapping tool the platform relies on to acquire competitor and product data is an invaluable tool that is designed to make it easier for buyers to focus on the product features that benefits them the most while comparing prices and other details.

ICO site: http://en-ico.orlanm.ru/ | YouTube review: https://www.youtube.com/embed/pCeYX2Y3tkU[/center] | Whitepaper: http://en-ico.orlanm.ru/index.php/whitepaper

— Ethereum (ERC 20) ORLAN token
— 1 ORLAN = 1 USD
— +25% bonus for early birds during fisrst 60 days of pre-ICO
— pre-ICO starts 20.07.2018

Orlan is a Russian company that is considered one of the top players in the supply of concrete and concrete mixtures used in construction. The company operates mainly in Russia and the developing countries as a full-fledged concrete marketplace that acts as the interaction point between manufacturers and buyers of the Orlan System concrete. The company has announced the launch of its blockchain marketplace along with its pre-ICO.

ORLAN is the same name for the Russian company working on the construction materials market since 2013 and the project created by the founders of the company in 2016 - the world's first aggregator (marketplace) of suppliers and manufacturers of the most popular and demanded brands of concrete mixes for capital and private construction. An important competitive advantage of the project is that the company displays an already fully developed, working project on the ICO, and does not create it from scratch. All raised funds will be used to scale the project and to improve its existing functionality.


The ORLAN platform is a full-fledged software for personal computers; all work is carried out through the web interface in the cloud, through the company's website, and in the form of simple and intuitive mobile applications for the iOS and Android operating systems. Software for PCs and mobile applications is built on the principle of simple and concise design (flat design), they contain only the key functions necessary to place an order for the purchase of concrete and to control its delivery and filling, and therefore do not require special training. Users of any degree of training can work with the ORLAN software product - heads of construction sites, departments, brigades, linear workers, purchasers, end users (for example, owners of country houses whose construction requires concrete).

Description ICO
To develop and improve the functionality of the ORLAN platform, the project team conducts the initial coin offering (ICO), issues the same token with the ORLAN ticker, which can be purchased for crypto-currency and then used on the platform to receive discounts for the purchase of the concrete mix (as the customer) and additional marketing services for promotion on the platform of concrete production (for the manufacturer).
The token gives ample opportunities not only for concrete producers, builders and private customers with a significant number of orders, but also for outside investors, far from the realities of the construction and, in particular, the concrete market, but wishing to obtain a stable income in the growing construction materials market with its constant demand and proven contractors.

Thus, the target audience of the ORLAN token is divided into three target groups:

1. Manufacturers of concrete mixes. For them, the token primarily serves as an investment into the marketing promotion of its own production, where the ORLAN platform is used as a remote sales department, and all orders are automatically checked and delivered to the factory in a completely ready-made form directly for the delivery and shipment of the mix;

2. Stable buyers of concrete mix represented by the construction organizations, developers, construction contractors, private clients. For them, the ORLAN token is used as an investment into getting the products of guaranteed good quality at the most optimal price in their correct location, on time and with a level of service that meets the highest requirements of both the customer himself and the ORLAN project creators;

3. Investors of crypto-currency projects. For them, the ORLAN token provides a unique opportunity to de facto and de jure become a co-owner of confidently developing concrete production in the person of Orlan LLC and its IT development in the form of the ORLAN platform and to receive revenue from part of the commission that ORLAN platform constantly keeps during all the transactions between customers and plants on its platform.

ORLAN token gives owners access to an ecosystem of services directly related to the purchase of concrete mixes and related services.



Work flow chart
2013   
Acting employees of Orlan LLC took control of the concrete production of the company Veteran-Stroy

2014   
The beginning of a complete reorganization of concrete production. Implementation of the Lean Production system at the enterprise. Opening of a new certified laboratory. Employees of the laboratory "CQM group" developed new additives for the use in the production of concrete. A unique system for automating the selection of ready-mix concrete was developed.

2015   
Optimization of all processes of concrete production. Provision of consulting services and production audit services to new clients

2016   
The official appearance of the "Orlan" brand. Beginning of work on a system that allows buyers of ready-mix concrete and non-metallic materials to make purchases easily and safely. Careful study of the market of ready-mix concrete and non-metallic materials

1 quarter of 2017
Appearance of the "ORLAN system". Description and digitization of all business processes. Start of the development of the IT platform. Creation of a full base of concrete manufacturers and suppliers of non-metallic materials

2 quarter of 2017   
Obtaining a patent by the ORLAN laboratory on the automation system for the selection of ready-mix concrete formulation. The beginning of registration of the "Orlan" trademark


3 quarter of 2017   
Launch of the first prototype of the mobile application. Testing and setting of work. Connection of the payment system to the mobile application. Setting up the business processes of the system on real orders. Selection of specialists for the promotion of the ORLAN system

4 quarter of 2017   
Complete IT-platform update. Registration of a mobile app on Google Play, Apple Store. Beginning of preparation for ICO, team selection and conducting a global audit of business processes to determine the feasibility of implementing blockchain solutions in the work of the ORLAN marketplace

December 2017   
Identification of key industry partners of the project, development of the ORLAN cryptotoken economy

January – April 2018   
Preparing for the ICO: developing of an investment platform and issuing the ORLAN token

May 2018   
Carrying out the Pre-Sale stage

June 2018   
Carrying out the ICO-project

August 2018   
Scaling the project, Stage 1: increasing the number of mobile laboratories, a global marketing campaign to promote mobile applications of ORLAN System for iOS and Android in order to involve new users, connect the first concrete plants in the CIS

August 2018 – February 2019   
Scaling the project, Stage 2: connection of 30 new large concrete plants in the territory of the Russian Federation, the CIS and Europe, the launch of permanent centers for the centralized purchase of concrete mix using the OPLAN marketplace on the basis of the infrastructure of several construction organizations

March – May 2019   
Launching the ORLAN marketplace trading system

June 2019   
Launching the API for the possibility of automatic unloading of tenders for deliveries of concrete mixes to the ORLAN site, connecting of private customers

September 2019   
Connection of customers to the tender module of the ORLAN marketplace by 223-FZ

November 2019   
Connection of customers to the tender module of the ORLAN marketplace by 44-FZ

December 2019   
Launch of a system for forecasting the needs of concrete for large construction clients based on the technology of collecting and processing large data

2020+   
The expansion of the geography of the ORLAN marketplace, the growth in the number of user base (both plants and large construction buyers), the increase in the capitalization of the ORLAN project and its token