PRICE SETTER ®
HOME OF THE ORIGINAL REAL TIME BIDDING™
FOR DIGITAL ADVERTISING
We are not in a quest to reinvent the wheel…..we are the ones that invented it!
Visit our website at https://www.pricesetter.net/ico
Read our white paper here: https://pricesetter.net/wp-content/uploads/2019/03/ICO-White-paper-v-2.0.pdf
The most outstanding advance in mobile advertising in recent years has been the growth of Real Time Bidding (RTB)……..we invented Real Time Bidding back in the year 2005!
We present to you the Price Setter RTB Intellectual Property Initiative or Initial License Offering (ILO) – a block-chain RTB patent licensing program for digital advertising participants as part of our Initial Coin Offering (ICO) for the redirection of the digital advertising Real Time Bidding (RTB) supply chain back to the way it was originally intended to be.
The original digital advertising Real Time Bidding or RTB concept through the years gave rise to numerous derivative platforms such as Programmatic Advertising, Header Bidding an several others, these platforms however, instead of improving the original RTB concept they have given room to the creation of a myriad of intermediary players that are causing more harm than good and have led to a dysfunctional RTB supply chain. At the same time they have created an innumerable amount of supplemental technologies intended to cure the dysfunction but have failed. All of these technologies are based on the same core principle of the original Real Time Bidding (RTB) concept patented by Price Setter’s founders.
Price Setter is committed to redirecting the course RTB has taken during the last few years by implementing mechanisms that deliver a consistent, seamless, add-dollar centric, fraud free experience and efficiency across all RTB supply chain channels. In addition Price Setter wants to grant free RTB patent licenses to the first 1,000 publishers, to the first 8 ad exchanges and/or SSP’s and to the first 50 advertising agencies that contribute to our ICO and to all ICO presale Investors that request it. The purpose of the Intellectual Property Initiative is not only to assure compliance with patent law but also to protect license holders from non-practicing entities (NPE’s) retroactively to the year 2005. Once the free RTB patent licenses are exhausted RTB patent licenses could be purchased though our Initial License Offering (ILO) (Details to be provided at a later date).
Price Setter’s patent portfolio includes Patent No. 8,533,097 (the parent patent) – No. 8,655,771 (the shopping patent) – 9,892,445 (the RTB patent) – No. 10,019,745 (the RTB networks patent) – application No. 15/859,179 which was issued a notice of allowance on 3/26/2019 ( the smart phone and tablet patent) and other unpublished patents pending. The free RTB licenses to be issued during ICO only cover RTB patent No. 9,892,445. The rest of the patent licenses will be available for purchase using RTB tokens at a later date during ILO. For additional information on patents please refer to our white paper.
OUR MISSION
To develop and deploy with the cooperation of selected existing ad exchanges and/or SSP’s, a unified hybrid ad exchange comprising a master RTB data base to conduct real time bidding transactions implementing the patented Price Setter concept of the “Transaction Arbiter” system and method. Advertising agencies or other selected demand side participants will be able to store and maintain bidding data and bidding parameters on behalf of the advertisers they represent.
The various partner ad exchanges and/or SSP’s will integrate with the master RTB data base via data base clones so bid transactions can take place with minimal latency. By merging existing ad exchanges and/or SSP’s they will be given equal opportunity to share the information and bidding parameters of millions of advertisers and run auctions based on one or more of pre-assigned categories, filtered query categories, by location, by user options, by their specialized technologies, by other predetermined parameters or simply the ad calls will be routed to them in a rotating basis; this method will not only give equal access to partner ad exchanges and/or SSP’s but will also minimize Real Time Bidding latency.
The new hybrid ad exchange will also reduce ad fraud, increase accountability and transparency on how the ad dollar is distributed.
THE PROBLEM
The digital ad ecosystem has an enormous problem and is in desperate need of a correction. Statistics show that publishers only get approximately 30% to 50% of what advertisers pay for an ad, the rest is consumed by those “making the market”. In addition, billions of ad dollars are lost each year through click fraud, bid caching, , arbitrage and other fraud schemes.
Many bad actors on the supply chain do not want to fight ad fraud because that would reduce their own revenues by as much as 30%. It is estimated that 1 in 5 ad serving websites and apps are visited exclusively by fraud bots. The Verge
Today, advertisers may deal with more than 20 intermediaries – agencies, trade desks, DSP’s, ad exchanges, data management platforms and SSP’s, there is no clear way to calculate exactly how the ad dollar is distributed.
THE SOLUTION
A streamlined and consolidated supply chain is an approach that brings coherence to the complexity and fragmentation that now characterizes the flow of advertising dollars. Specifically a streamlined and consolidated supply chain refers to the process of aligning and implementing mechanisms to deliver a consistent seamless, ad-dollar centric experience and efficiency across all supply chain channels.
The solution lies in the key shift from a culture of competition among the demand side participants to a culture of collaboration, and with increase collaboration comes increased organizational consolidation. Now, do not take this wrong, competition is our game but the existing supply chain methodology is helping competing intermediaries and hurting advertisers and publishers who are the ones that make the digital ecosystem exist.
PRIVATE RTB TOKEN PRE-SALE PARAMETERS
Private presale dates: Starts April 1, 2019 ends when the hard cap is reached
Sales volume of private presale: 7,000,000 RTB at $0.50 USD
Hard cap at private presale: $3,500,000 USD
Private presale price: 1 RTB = $0.50 USD or its equivalent in ETH at the time of sale.
Minimum buying transaction : 300 ETH
Maximum buying transaction: 7,500 ETH
Discounts: The discount is 50% of the price in the main sale
MAIN RTB TOKEN SALE PARAMETERS
Main sale dates: Starts right after the private sale is announced complete and ends 3 months later
Sales volume on main sale: 12,500,000 RTB
Hard cap on main sale: 12,500,000 USD or 93,527 ETH
Price on main sale: 1 RTB= 0.00748 ETH or $1 USD
Minimum buying transaction: 1 ETH
Maximum buying transaction: Unlimited
Bounty details, block chain details,smart contract details, wallet details and other details will be announced at the time the official start date of the ICO is announced. (Once the presale is complete)