Topic: apple made trillions and become wealthiest company, ARM made barely a few hundre (Read 125 times)

I would not say it’s good marketing, no mate,, infact if there is one company that does do global marketing it has to be Apple, and they are still the greatest company right now.

I was watching a Movie about Steve Jobs and amongst his core values weren’t marketing but rather service. Apple Pay’s great attention to details on their project and they have been doing this for so long now they have giving great distance to their competition. If Apple devices weren’t competent then it won’t be getting this success it has.

Inventors are not known for their business acumen. It goes to show how much more important marketing is than just creating a product. I guess that is why memecoins are currently out pacing solid projects that have had years of hard work and collaborations just to survive.

Yup, such is the cruel reality of building a business. I have zero doubt apple would have every capacity to build everything from ground up all by themselves, they have the expertise to make computer notably on Mac, but they rather outsource their know-how on someone else, did everybody forget computer was used to be geeky product, nobody would want to spend money on computer notably all the poor guy around, when you try to sell computer to them, they would call you scammer quickly and leaving you humiliated? Yup, without apple, I doubt ARM would be bankrupt by now and intel would take everything by monopolizing the industry.


I would like to rephrase, I think apple product is clearly stand out, I would say it has some of the best product anyone would want but not willing to buy it.

I had always got called scammer by people when I try to sell them some mlm product which is indeed great, because I know it is difficult to convince people to accept product and spend the money on it, people are stingy and they would always readily to call us scammer to effectively dismiss any salesman.

I would say apple product is not a snake oil product. But I'm unable to digest the facts that apple got a lot of undeserving attention, that is otherwise falsed.

Thanks for the reference (unfortunately, I cannot read it right now),  but I assume it is rather a new term of their service or they misuse the term of "software support" in order to do whatever they want to their client's products.

For example, I remember a cases when Apple was caught/admitted slowing down devices through software updates, so their batteries would last longer without a replacement. Obviously, a slow device could prompt people to ditch their phone and buy a new one. Which as convenient for Apple.

That could have happened before their started to offer their maintenance programs, tho. It was many years ago.

But let's remember the launch of their products on the market? Everything was presented under the guise of "this has never happened before on the market" and "these devices are not available to ordinary people, this is an elite product"
In fact, this is an "artificially created product value", or rather a brand. Indeed, from the point of view of TECHNOLOGY, you will not be able to name a single moment in Apple's products that would actually be NEW or completely developed within the company! Under all the "cool" and "unique" names of technologies are ordinary solutions from other companies that simply supply their own developments to Apple.
By the way, let me remind you about "manufacturability" and "unique quality" - remind me when and how did support for the bluetooth protocol appear in iPhones?
Just read even the official bug reports - how many primitive flaws and bugs are there!?
And there are many such moments, including about the reliability of the devices themselves. But this data is not public, because. these service centers are generally closed to the public, and the owners, who consider themselves to be such "elites", are not ready to admit that they own an ordinary device that they were sold for x3 of the market price

Lol, apple logo doesn't sell itself. Branding is developed after years of work. Without apple, ARM wouldn't even be making as much as they  do.


Apple provides 7-10 years of software support [1], which is highest in market.

[1] apple updates

That is doubtful to me, Steve Jobs haven't made much high profile advertisement after he was took over to attend his medical treatment, and the new Apple CEO are very strict on spending big budget on marketing. Steve Jobs might spend on strong marketing during for the Mac when apple was much younger. ARM too rarely make their product well known to the public. We could rarely find any piece of marketing materials all over the news for them, most we could read from, is from their own website but nothing else, not on tv nor on any third party side. What make apple strong brand is more of a franchising effect, where those cult would make the noise at their own expense, apple didn't hire or spend any money on them.

That is full of non sense... new value! when there is nothing new element.

The fact that some cellphones have some better features than the apple itself. But Apple is more expensive and still people want it justify all the quality it gives but it's too expensive in my country just to buy a cellphone. This shows that Apple's background due to good marketing and advertising that most people still prefer it among else.

To be honest, I do not dislike Apple IOS. It looks nice and functional, but one of the biggest deal breakers in my opinion is the fact Apple won't let their costumers to stick a micro SD card into the smarthphones they bought for thousands for dollars. 

Seriously, it is so shameless. Because it is something they could do so easily like most of the phone makers do, but no. They chose the path of restricting their hardware to increase the chances of people buying a new phone because the storage capacity.  No idea how anyone could defend those anti costumer measures...

that's the marketing here. you need to upgrade to a newer version to enjoy new features. and that is true to most products as well. that is, if you are a consumer who is after for what's new in the market, and it's big deal for you to upgrade. and fortunately, a lot of people are still slaves of this kind of consumerism.

In my opinion the biggest success Apple had was to create an army of costumers who are happy consuming products which are purposely programed to become obsolete as soon as possible, so they would need to buy another version at premium prices.

That is a company that does not sell hardware, they sell their logo and marketing and that is why we should be aware that Steve Jobs was not a technological genius, but rather a social magician who managed to hypnotize millions with the image of a half eaten apple.

Curiously, I have seen people on internet suggesting that their logo makes reference to the original sin committed by Adan and Eve.

Apple become successful because their products are compact with one to another and their quality aren't reduced when you upload to social media. Nowadays social media is really important for many people, people trying to become the most beautiful/handsome in order to get recognition by other people. Steve is also clever since he can explain his product in simple and easy to understand for every people.

Although there are many companies which offer better products than Apple, but majority of people already recognize Apple and not really care with other brands.

If the chip manufacturers entered a voluntary licensing agreement, are they the supposed victims just because they licensed to a company that happen to make a large profit disproportional to what they receive in the agreement? Apple outsources a lot of their components, they're not doing all the R&D in house and they aren't the only silicon valley company that does this. If Apple did not create a vessel for ARM chips, would ARM be in the business of manufacturing consumer electronics and turn out the same profit Apple did? Highly unlikely.

Apple's success story is the story of the most successful MARKETING project, but not a technological breakthrough
And here Steve and the company must be given their due - they managed to impose an opinion on people, create a "new value" in a "unique product", and sell it for inadequate, the real value of the product, price
In any case, they COULD, and for this they respect! The fact that the value / uniqueness is dubious is already a philosophical question ...

source https://www.ft.com/content/25ea2570-264d-472d-8ef8-3a02003e87ab

except.

apple made trillions and become wealthiest company, ARM made barely a few hundres millions, not even a billion, that is how distorted market is.

ARM design the chip, thus it can be said it is an inventor, a scientist who invent useful thing that benefit everybody else, much like Newton Isaac. Apple simply license their IP and made trillions dollar, simply from rent free profit, apple do not invent the cpu, they might be modifying the design in house, modifying is not too be confused with inventing, modifying is same as we modding a game rom, and change a little bit of the code inside them, repacking it into a brand new product and fooling everybody else we invent the new game. Apple also do not invent anything else that is that is housed inside the phone itself, not even the lighting cable port, camera, nor the battery that power the phone. What apple indeed did invent on the phone is the apple logo, because that is the only thing they can be proud of themselves. The ios is also just a linux kernal derived from the android, so that is not invented.

But, finally question, do you want to be engineers, who is breadwinner for everybody else, and become very poor, may be get a little famous from your hardwork, but too bad apple would become as famous as wb the oracle of the omaha, who is well known to the entire world of academia, due to all the money he has, very high caliber, and infleunce he could get.