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Topic: Apple Pauses Gambling Ads in App Store Pages After Developers Complain (Read 554 times)

copper member
Activity: 2940
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I don't think it would affect the users too much if Apple were strict with gambling ads. It's going to continue as it is. Mostly, the people who care about gambling the most are the ones who have no time to see ads or something. The reoccurrence or relapse of addiction to gambling is the problem. The ones who went into rehab to stop their addiction to gambling are the ones at risk and making sure that Apple wouldn't let their users from recovery see anything remotely tempting to them that could probably induce a problem.
hero member
Activity: 1022
Merit: 600
The Tech giant Apple has become something else recently in the way they take some decisions, last month or two they removed MT4 App from there phones and now they're stopping gambling ads, I see that they have gained name and ground,  have also gotten enough customers , they're just taking decision anytime, anyhow without looking at how it gonna effect people's business, and doesn't care whether they are gonna loose customer or not.

 However, I do believe that this affected companies will still strive without Apple and will source out other means of advertising their business and reaching out the targeted customers.
STT
legendary
Activity: 4102
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Youtube biggest problem is the comments often contain bad links and commercial posts, not to mention some live broadcasts themselves are scam or phishing operations.   Their slightly iffy adverts are secondary to actual fraudulent videos they allow to mislead and deceive their customer base.     There is no perfect area possible but Apple is probably correct to regulate the advert content because I know the customers themselves would want to control what type of adverts they want to see.  I only disagree with outright bans for legal companies, a customer should be allowed to see anything they wish at their own choice not the corporate censors choice.
hero member
Activity: 2702
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Nothing lasts forever
Besides that, Apple is already such a big company, if it is losing a little portion of ad revenue it won't be a big thing for them anyway.
This is the most important aspect here and it is the reason why these type of ads actually exist. I mean small companies cannot afford to leave these ads. Like for example most of the new YouTubers do gambling or casino related ads on their channel. But once they gain trust of the subscribers and hit numbers like millions of subscribers, they cannot afford to hamper their image by doing these betting and gambling ads. Same logic applies to companies. Small companies have targets and limited source of revenue. They accepts whatever ads they get and do not think more of their image being affected by the type of company they are promoting. They just need to survive initially. But big companies have diversified sources of income and that is why Apple can afford to make this decision.

We have seen in history that even the slightest bad event for a company has drastically effected it's revenue and stock prices.
If they don't care about their reputation then that would do them more harm than removing these kinds of ads.
It is the brand value now that is giving them more revenue than any other thing and it should be their first priority to care for their reputation.
legendary
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It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.




The online gambling industry is not that united to create a boycott and many casino operators understand the stand of the other industry, in fact, if you are an affiliate or a gambling associate they give their affiliates guidelines on how and where to promote their platforms, there are platforms that will bring good results to gambling without giving the bad impressions to their clients, we haven't seen how powerful is the influence of the gambling industry but like porn industry, it cannot advertise on any platform and it also must respect other platforms that ban them.
full member
Activity: 1470
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Besides that, Apple is already such a big company, if it is losing a little portion of ad revenue it won't be a big thing for them anyway.
This is the most important aspect here and it is the reason why these type of ads actually exist. I mean small companies cannot afford to leave these ads. Like for example most of the new YouTubers do gambling or casino related ads on their channel. But once they gain trust of the subscribers and hit numbers like millions of subscribers, they cannot afford to hamper their image by doing these betting and gambling ads. Same logic applies to companies. Small companies have targets and limited source of revenue. They accepts whatever ads they get and do not think more of their image being affected by the type of company they are promoting. They just need to survive initially. But big companies have diversified sources of income and that is why Apple can afford to make this decision.
legendary
Activity: 2716
Merit: 1383
Apple is adept of the political correctness policy, so it's not a surprise they have a reproval instance regards gambling. Probably they don't want to create polemics with the public opinion, so they simply ban gamblings ads and keep profiting with other kinds of ads. Anyway, it's not the end of the world for gamblers and gambling companies. There are many other and more efficient ways to promote betting services on the internet.
At the end Apple is going to be the one suffering from this policy, because even if gambling still carries a social stigma in some social circles this is slowly changing and now most people do not care, similar to what we see now with tattoos for example, so those which use their service to advertise their casino there will always find another place which wants their business and their money, while Apple will be the one seeing a small reduction on their profits.
hero member
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Apple is adept of the political correctness policy, so it's not a surprise they have a reproval instance regards gambling. Probably they don't want to create polemics with the public opinion, so they simply ban gamblings ads and keep profiting with other kinds of ads. Anyway, it's not the end of the world for gamblers and gambling companies. There are many other and more efficient ways to promote betting services on the internet.
If gambling ads weren't allowed on Apple, that wouldn't be a problem because we know that the gambling industry can use a place wherever they want, let alone the big casinos. After all, they can pay the rent for the space. And maybe this will be a decline in revenue that Apple will experience because advertising revenue from the gambling sector may be very large compared to other businesses. So we'll see what happens to Apple's financial statements later so they can find out what effect it has on their earnings.
hero member
Activity: 2968
Merit: 687
It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.

Gambling advertisements have always had a bad reputation anywhere.
Gambling is seen by many people as a bad thing, often associated with something as bad as alcohol and drugs.
I know that gambling nowadays is a very big source of money and Apple wants to take advantage of it, but I sincerely believe that they don't need that money and could keep their environment, which is already strictly controlled, free of this kind of ads
But we know that it is really just an advertisement and something which isnt that known prohibited and just on what you had mentioned about alcohol then we do see tv advertisements.

Somehow they do really have that kind of disclaimers or warnings which i do see that it is really that sufficient to giving off some reminders.In the case of this company Apple had made out some pause

or making some alterations on where these ads would be placed then they do really know on whats good for their company.They cant really just make out some alterations on which
they would seem that it would be bringing up negative.
legendary
Activity: 2352
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It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.

Gambling advertisements have always had a bad reputation anywhere.
Gambling is seen by many people as a bad thing, often associated with something as bad as alcohol and drugs.
I know that gambling nowadays is a very big source of money and Apple wants to take advantage of it, but I sincerely believe that they don't need that money and could keep their environment, which is already strictly controlled, free of this kind of ads
hero member
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Leading Crypto Sports Betting & Casino Platform
Apple is adept of the political correctness policy, so it's not a surprise they have a reproval instance regards gambling. Probably they don't want to create polemics with the public opinion, so they simply ban gamblings ads and keep profiting with other kinds of ads. Anyway, it's not the end of the world for gamblers and gambling companies. There are many other and more efficient ways to promote betting services on the internet.
hero member
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It's okay, I don't see any protest but that's a normal reaction for those that are into gambling and as well as a user of Apple products. That's normal and if there's something wrong, it would haven't been called out just like those ads. If it's said that it's a temporary thing, let's just leave it and if they ever change their decisions in the future, we'll see if that has been a firm decision for them and results are good or not.
Maybe it was concerned by apple consumers. Apple in the first place won't mind it appearing since they are surely aware from the beginning that is why those ads are there. So if it is people's request we cannot do something about it.
They have to grant the request of their consumers and that's why it's easy for them to move it. Yeah, no problem on it as it's just about moving and not entirely removing the ad on their platform.

Maybe most of apple's customers are not into gambling and that is just fine, indeed.
Most of them too has an age of the young ones and that's what probably makes them concerned the most and that's a good move for them.
legendary
Activity: 2464
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Bitcoin Trader
They can change that decision in the future but for now, they're just trying to get away with the heat that has been made by those complainants and that's an okay move for them.
And when the dust settles, they can be back at it again try to adjust things and make those gambling ads appear again depending on the demand that they're getting it with those ads.
that's the importance of reading before making a complaint anywhere even though it has been explained in almost all media that it is not a permanent decision but a temporary decision so there is no need to protest something temporary, I think everyone should respect every decision
It's okay, I don't see any protest but that's a normal reaction for those that are into gambling and as well as a user of Apple products. That's normal and if there's something wrong, it would haven't been called out just like those ads. If it's said that it's a temporary thing, let's just leave it and if they ever change their decisions in the future, we'll see if that has been a firm decision for them and results are good or not.
Maybe it was concerned by apple consumers. Apple in the first place won't mind it appearing since they are surely aware from the beginning that is why those ads are there. So if it is people's request we cannot do something about it. Maybe most of apple's customers are not into gambling and that is just fine, indeed.
Apple understands their customers so maybe a decision was made that might be to make the rules better, I think Apple will have a new policy for this mess so just wait for this to be over and always respect any decision Apple itself because they just want to provide comfort to their customers, hopefully this issue is resolved and hope the OP closes this thread because I think enough we have a discussion on this issue  Wink
legendary
Activity: 2576
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I totally see no problem here. To gamble or not is subjective. If you're interested then that's okay, and if not, fine as well. This activity is something we should not recommend to non-gamblers, and let gamblers enjoy gambling. It would be your conscience if you have persuaded someone to gamble, then they become addicted into it. Gambling projects I believe, does not want that to happen. Many of them are building and improving gambling projects either to earn money (which is normal and obvious), and for players to enjoy the platform or place if it is land based.

They can change that decision in the future but for now, they're just trying to get away with the heat that has been made by those complainants and that's an okay move for them.
And when the dust settles, they can be back at it again try to adjust things and make those gambling ads appear again depending on the demand that they're getting it with those ads.
that's the importance of reading before making a complaint anywhere even though it has been explained in almost all media that it is not a permanent decision but a temporary decision so there is no need to protest something temporary, I think everyone should respect every decision
It's okay, I don't see any protest but that's a normal reaction for those that are into gambling and as well as a user of Apple products. That's normal and if there's something wrong, it would haven't been called out just like those ads. If it's said that it's a temporary thing, let's just leave it and if they ever change their decisions in the future, we'll see if that has been a firm decision for them and results are good or not.
Maybe it was concerned by apple consumers. Apple in the first place won't mind it appearing since they are surely aware from the beginning that is why those ads are there. So if it is people's request we cannot do something about it. Maybe most of apple's customers are not into gambling and that is just fine, indeed.
hero member
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They can change that decision in the future but for now, they're just trying to get away with the heat that has been made by those complainants and that's an okay move for them.
And when the dust settles, they can be back at it again try to adjust things and make those gambling ads appear again depending on the demand that they're getting it with those ads.
that's the importance of reading before making a complaint anywhere even though it has been explained in almost all media that it is not a permanent decision but a temporary decision so there is no need to protest something temporary, I think everyone should respect every decision
It's okay, I don't see any protest but that's a normal reaction for those that are into gambling and as well as a user of Apple products. That's normal and if there's something wrong, it would haven't been called out just like those ads. If it's said that it's a temporary thing, let's just leave it and if they ever change their decisions in the future, we'll see if that has been a firm decision for them and results are good or not.
legendary
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maybe in this way apple can keep all its users from falling and getting addicted to gambling games even though we all know as OP also said that Gambling is a trillion dollar industry worldwide and I don't think Apple cares about it anyways its not the permanent decision is only temporary maybe apple can filter gambling ads in the future of course with new rules
They can change that decision in the future but for now, they're just trying to get away with the heat that has been made by those complainants and that's an okay move for them.
And when the dust settles, they can be back at it again try to adjust things and make those gambling ads appear again depending on the demand that they're getting it with those ads.
that's the importance of reading before making a complaint anywhere even though it has been explained in almost all media that it is not a permanent decision but a temporary decision so there is no need to protest something temporary, I think everyone should respect every decision

They are a very rich company with a giant margin on their products, they have to prioritize the needs of their customers over just ambushing them with something they dont want.   Targeted selected optional advertising is totally the way they should go over irritating a valuable customer base.
customer needs is number one and that almost all companies will prioritize that even if they have to lose a small amount of money compared to losing customers, again what we need to know is Apple is not a small company
legendary
Activity: 2716
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Apple has its own monopoly so it can do whatever it wants. I actually do not understand why people give such importance to apple devices. Sure, ok, they have some cool features, but I wouldn't want a device that is constantly pulling me to update the software while constantly trying to sell you space for you to have your data. And even worst, Apple has some shady desire to control its user's information, so wouldn't be surprised they also made money out of it
There are many people out there which are very susceptible to effective branding, before Elon we had Steve Jobs which was loved by the media and his followers as if he was an individual above them and they were willing to pay for an overpriced product, at least back then the apple products were very good but now not only you need to pay a lot for those devices but they are in many ways inferior to the products of their direct competitors.
STT
legendary
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They are a very rich company with a giant margin on their products, they have to prioritize the needs of their customers over just ambushing them with something they dont want.   Targeted selected optional advertising is totally the way they should go over irritating a valuable customer base.
sr. member
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Apple would be having a hard time choosing between an anti-gambling stance and a potential large revenue from gambling ads. For me I am not expecting Apple to implement a blanket ban on gambling ads. I doubt they will be that strict in keeping with their anti-gambling stance that they will fully not allow any ad relating to gambling.

But then it will all boil down to management. A change of management could also mean a change in policies. After all being anti or pro-gambling doesn't represent Apple's image.
hero member
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they have the resources to not entirely rely on ads about gambling. I guess this is the best move that they can possibly do to for people to not get addicted to online gambling.
maybe in this way apple can keep all its users from falling and getting addicted to gambling games even though we all know as OP also said that Gambling is a trillion dollar industry worldwide and I don't think Apple cares about it anyways its not the permanent decision is only temporary maybe apple can filter gambling ads in the future of course with new rules
The ad filter facility will help the users not to see the ads they don't want. This will also provide convenience for users to explore every page that is there without seeing anything that does not interest them. But if this is implemented, maybe Apple needs to think of other ways to generate more revenue for the company still. But now, with the increasing number of Apple users, Apple should pay more attention to them because it is the users who have helped Apple gain its reputation and grow the company.
legendary
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Apple has its own monopoly so it can do whatever it wants. I actually do not understand why people give such importance to apple devices. Sure, ok, they have some cool features, but I wouldn't want a device that is constantly pulling me to update the software while constantly trying to sell you space for you to have your data. And even worst, Apple has some shady desire to control its user's information, so wouldn't be surprised they also made money out of it
legendary
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Makes sense, or at least give options to developers? Wouldn't that make more sense, if you give developers a chance to pick what type of ads that will show, and then the amount of money that they will earn based on what they show. Something like "baby toys" would be cheaper since it's common and easy, whereas something like "nsfw/18+" would be paying more but would be riskier to show and not many people would want to see it. That’s why I would assume that there is going to be a bit more freedom to that.

I am not saying that it will happen like that, apple can ban whatever they want but at the end of the day options would have been a better choice.
legendary
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I would have guessed that Apple (like other major companies in the sector of technology) used targeted advertisements to meet the interests of every single of their clients who happens to see ads while using apps on the iPhones.
If I had to guess, there is a slight chance there is a problem with the targeted advertisement algorithm. People would not complain this way if they found the ads to be fair, balanced and in topic to their individual interest and browsing history.

There is a change Apple will apply restrictions to the gambling ads but I think it is not necessary, they just need to adjust their AI so those who are not interested in casinos and similar services won't receive those promotions, images and links.
hero member
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maybe in this way apple can keep all its users from falling and getting addicted to gambling games even though we all know as OP also said that Gambling is a trillion dollar industry worldwide and I don't think Apple cares about it anyways its not the permanent decision is only temporary maybe apple can filter gambling ads in the future of course with new rules
They can change that decision in the future but for now, they're just trying to get away with the heat that has been made by those complainants and that's an okay move for them.
And when the dust settles, they can be back at it again try to adjust things and make those gambling ads appear again depending on the demand that they're getting it with those ads.
legendary
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Companies are here to make money so they will never care about the addiction or anything but they care if lose of value or loss of customers which is keep pushing them to show they fo better than others which made an illusion so people trust the IOS more but company bring anything they wanted but as I said it can possible overtime by gradually imposing the changes.
What is clear is that the steps taken by Apple to ban gambling advertising will probably not significantly affect the industry and its revenue. Apple may try to provide a different experience for its users regardless here they may be at a loss because their revenue is reduced due to the ad ban.

Without ads, gamblers will still gamble even if Apple bans those ads in the app store.
legendary
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A Bitcoiner chooses. A slave obeys.

It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.




I do not think that Apple wants to get into the gambling business as they may see it as too risky or perhaps even they see themselves as too unexperienced in that area. And I honest would have to agree. Why would Apple want to get into a extremely competitive market which is completely foreign to them? It does not sound like a good business strategy. The part about them possibly banning gambling advertisements might be a loss of profit for them but they would not have to look over their shoulder everytime for a angry regulator and spending millions on lawyers just because the gambling world is so full of litigation.
hero member
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Apple can afford to ban the gambling ads because they have enough sources to meet the requirements like profits in lot of other ways where people don't complain at all so it may even give good name in the social media as well. Probably apple users are not happy with that cause apple promoted their ecosystem is highly secure and save people money from online scams even though it is not entirely true still most people think in that way so apple wants to keep that or gradually can bring the changes over the years not all of a sudden.

Apple is one of those companies that has influenced over these kinds of decisions. They do not need the money as they have various streams of revenues that can be gained in a more morally accepted manner. Advertisements of gambling games or any kind of message relevant to it can pose serious problems with them especially that Apple products are catered to almost all audience of various age groups.

Like you mentioned, they can and they have the resources to not entirely rely on ads about gambling. I guess this is the best move that they can possibly do to for people to not get addicted to online gambling.
Companies are here to make money so they will never care about the addiction or anything but they care if lose of value or loss of customers which is keep pushing them to show they fo better than others which made an illusion so people trust the IOS more but company bring anything they wanted but as I said it can possible overtime by gradually imposing the changes.
legendary
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It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.




Apple is not the only one restricting casino ads on their platforms, like liquor and drugs there are specific niches, industries, and sites where you can show gambling ads because they have their own audiences and they don't want to show ads to their audiences, if Apple wants to be a child and family-friendly store then let them, I'm sure you also have a family and you don't want your kids to see casinos and betting ads when your children are scrolling in Apple supported sites, the casinos will undertand that, in fact they gave warning that only 18 years old above can play on their casinos.
hero member
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they have the resources to not entirely rely on ads about gambling. I guess this is the best move that they can possibly do to for people to not get addicted to online gambling.
maybe in this way apple can keep all its users from falling and getting addicted to gambling games even though we all know as OP also said that Gambling is a trillion dollar industry worldwide and I don't think Apple cares about it anyways its not the permanent decision is only temporary maybe apple can filter gambling ads in the future of course with new rules
Apple is a trillion dollar company that has so many ways of getting profits apart form the ads or what so ever. If they decided to pause gambling ads for now then I think they are doing that for the discretion of users of their products to prevent customer accusing them of influencing gambling that can attract those that are not privilege to be gambling.
This is not a act against gambling but we just need to understand the safety and how Apple is trying to limit too much ads from going platforms which can later cause addiction. I hope Apple will look into this matter soon and adjust in any form.
hero member
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Quote
Apple today rolled out new ad placements in the App Store on the iPhone, allowing developers to advertise their apps in more places, including the main Today tab and in the "You Might Also Like" section at the bottom of individual app listings.

"Now my app's product page shows gambling ads, which I'm really not OK with," tweeted Arment. "Apple shouldn't be OK with it, either."

As noted by Arment, Apple provides advertisers with the choice to have their ad shown in app categories different than their own app's category, allowing ads for gambling ads to appear in listings for unrelated apps like the podcast app Overcast.

The presence of gambling ads in the App Store as a whole has prompted some criticism, with some accusing Apple of being greedy and moving away from policies that the company upheld under former CEO Steve Jobs. Apple earns revenue from both the ad placements and its 15% to 30% cut of in-app purchases in gambling apps.

Beyond upsetting some developers, Apple allowing apps to run ads in other apps' listings has already led to the company facing accusations of anticompetitive behavior. In a tweet last week, legal expert Florian Mueller argued the ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

In August, Bloomberg's Mark Gurman said Apple wanted to nearly triple its current advertising revenue to at least $10 billion per year in the future. Gurman said keyword-based search result ads are coming to the Apple Maps app starting next year.

We've reached out to Apple for comment and asked if the company will consider tightening its rules surrounding the ads. We'll update this story if we hear back.

https://www.macrumors.com/2022/10/26/app-store-gambling-ads-complaints/


....


It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.



I think it's less about "Apple Devs hating on gambling ads" and more about "Apple being negligent in the way they handle ads on their platform." Ads can be content and beneficial if they are targeted to the right audiences. As you said, the current system allows ad managers to publish advertisements outside of their innate categories. This will never sit well with anyone no matter what the ads are. Picture this, you're looking for games to download on your new iPhone or maybe browsing the vast expanse of the Apple Store for digital stuff to purchase, then all of a sudden you're smacked with an ad about gambling, now imagine this being done to you on a regular basis, despite the fact that you as a person aren't into gambling. You'd be upset too.

Again, I don't think it's about Apple Devs hating on gambling, I'm pretty sure a handful of them if not a considerable percentage gambles or has at least gambled once, it's more about how Apple is handling their content.
hero member
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It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?
Employee's are becoming entitled now a days and the company is changing their policies according to these entitled people. They should fire them rather than dancing to their tune  Cheesy.


I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.
We know the position Facebook is in right now as they lost over $700 billion this year, i do not think it is solely because they had any restrictions on advertisement but the manner in which it was implemented banning advertisement based on race, sexual orientation and religion. Without results the advertisers pull out .
hero member
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I confess that I can't understand the logic of these measures, people have the brains to think and decide what is good and bad for them, I don't understand why they don't let each person decide for themselves when they look at an advertisement for gambling? Are most people addicted to gambling? Could it be that most people aren't responsible enough to choose to avoid the casino when they see any gambling advertisements? I think for a company as big as apple they should think about giving people freedom of choice, but unfortunately they choose to decide for people.
Well we know apple. Their standards are high. They are not like the android play store or any other store that will allow anything on their platform as long as they are earning with it. Apple is also earning more better than them so for them, banning gambling ads is not a big loss.

Adults can think properly and know what's good or wrong for them but there are underage users and they can click on one of those ads especially if that ad is so catchy and has a cartoonish characters on it. If their parents found out about this then apple can be reported by them. This is one of the things apple are avoiding but before they get there, apple are already doing an action.
legendary
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they have the resources to not entirely rely on ads about gambling. I guess this is the best move that they can possibly do to for people to not get addicted to online gambling.
maybe in this way apple can keep all its users from falling and getting addicted to gambling games even though we all know as OP also said that Gambling is a trillion dollar industry worldwide and I don't think Apple cares about it anyways its not the permanent decision is only temporary maybe apple can filter gambling ads in the future of course with new rules
hero member
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Apple can afford to ban the gambling ads because they have enough sources to meet the requirements like profits in lot of other ways where people don't complain at all so it may even give good name in the social media as well. Probably apple users are not happy with that cause apple promoted their ecosystem is highly secure and save people money from online scams even though it is not entirely true still most people think in that way so apple wants to keep that or gradually can bring the changes over the years not all of a sudden.

Apple is one of those companies that has influenced over these kinds of decisions. They do not need the money as they have various streams of revenues that can be gained in a more morally accepted manner. Advertisements of gambling games or any kind of message relevant to it can pose serious problems with them especially that Apple products are catered to almost all audience of various age groups.

Like you mentioned, they can and they have the resources to not entirely rely on ads about gambling. I guess this is the best move that they can possibly do to for people to not get addicted to online gambling.
hero member
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Apple has the liberty to control and govern its platform. I am not sure why you are questioning its policy. Unfortunately, a lot of Gambling websites and apps will get affected due to this decision by Apple. I do not think it will affect them in anyways as they make more money just by selling their handsets and not through advertisement on their platform. They would have a lot of reasons in banning gambling advertisements on their app store.
hero member
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Hire Bitcointalk Camp. Manager @ r7promotions.com
They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
I think Apple really wanted these gambling adverts because they would make so much money from them but the concern raised by these programmers are genuine. The problem these gambling ads have is that they appear is applications that are not related to gambling which could be counter productive. This means that my underage child might have access to enticing gambling advertisement because I can no longer control what he views because the advert content is now unpredictable. As much as we want gambling to enjoy the freedom its deserve, we must also protect those that needs to be protected to avoid gambling addictions.
It's okay if they'll remove that as they have some valid reasons for it. At least, they're not wholly against on it and they've just done some changes and adjustments when they've received some complains.

If we'll understand it, they're also doing some protection to the minors that might see those gambling advertisements. And even we're gamblers, we understand that it could be one of the goals that they're trying to do.
sr. member
Activity: 2436
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I just don't understand reasoning behind Apple's decision on banning gambling ads honestly. Most companies claim that they protect kids by banning gambling ads as kids are main target group of mobile games. But anyways there are games out which are totally 18+, so game developers may prefer to put Gambling ads on these ones. Everyone is targeting high profits, Apple is being too greedy with that for sure.

Some companies really do ban gambling related advertisements because of the kid's welfare. They take into consideration what the youth is seeing and how it might affect their thinking and behavior. While it is a good move, I believe it is still up to the kid whether he will do anything that triggers his curiosity. It will still boil down on the parental guidance and upbringing because discipline is established, not imposed.

Regarding apple, I think the one liable here are the developers because they want those gambling ads to be removed in order to put up their own ads in their own application. With this assumed scenario, they can really profit because they would be getting wider reach to the apple users.
legendary
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I just don't understand reasoning behind Apple's decision on banning gambling ads honestly. Most companies claim that they protect kids by banning gambling ads as kids are main target group of mobile games. But anyways there are games out which are totally 18+, so game developers may prefer to put Gambling ads on these ones. Everyone is targeting high profits, Apple is being too greedy with that for sure.
hero member
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It looks like it will continue because gambling advertisements generate huge revenue.
And users will still see such ads for a while and can only wait until there is a change.
It looks like this ad war is still going on and the ones with the most money can get good ad spots and Apple will still get the money.
There will be pros and cons to something that exists, and Apple should be aware of that.
legendary
Activity: 1372
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This is apple wanting to make more money. This is going to encourage advertising to hurt others or competitors.

They are making the competition of developers which the rich developers can advertise on the competitor's page. This is really going to kill the apps that are inferior and low quality which I think is good also for developers will push to make better apps.

I don't quite understand you. The gambling market is huge and if they stop accepting gambling ads, assuming it is a definitive decision, what they do is stop generating revenue on that side.

Although Apple doesn't need it.

Apple’s iPhone Sales Fuel Record Profits, Despite Recession Fears and China Worries

Apple Net Worth 2010-2022 | AAPL

I guess they can afford to avoid certain types of revenue because they have such a strong economic position.
legendary
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The amount of search for casinos in the app store is really big, and have a a lot of trash apps with lots of ads on the first positions because they pay to be there has become a problem for the app store, that's why they decide to pause the gambling apps on the ads section.

Is crazy to see how the gambling has become a problem for different platforms this year. Let's se what other surprises  we have before the year ends.
legendary
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They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
I think Apple really wanted these gambling adverts because they would make so much money from them but the concern raised by these programmers are genuine. The problem these gambling ads have is that they appear is applications that are not related to gambling which could be counter productive. This means that my underage child might have access to enticing gambling advertisement because I can no longer control what he views because the advert content is now unpredictable. As much as we want gambling to enjoy the freedom its deserve, we must also protect those that needs to be protected to avoid gambling addictions.
STT
legendary
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Ironic point is that even if Apple thinks they have banned gambling they wont have removed all the games that include some iteration of random luck and in game purchasing that equates to gambling.  Its more tricky to label then a plain gambling game as per most casino setups but it will be the same thing in gaming terms, only a couple governments recognize that some games are hiding gambling within the games even for children there is gambling in games I think is fair to say.
  Classification of apps or adverts is fair enough but censorship generally will breed nonsense while people want that product, I can understand to classify and restrict from minors the gambling or any select subject but to ban I dont especially agree with or that it will work even.
hero member
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They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
If they had allowed it earlier then it does simply means that they are making money through it but since there are some complaints then this is where they do take or make some action.

Its true that they had gained up their reputation and popularity on different angles or means which they cant really afford on making some small issues for making it to be big and would completely
be that creating too much noise or something like that.
Its their company and its just right that they would really be doing things which would really be for the better good for the company.
It is not their focus and that's why they have to replace it and they have to honor those complains if they really are legitimate and concerning.

Apple can place it somewhere else where it's still visible but only for those users that are on the right age as there's the algorithm that they have to pop on it to make sure that it's going through the right demand of age for their users.
With todays advancement then those algorithm could be easily be applied and be integrated without affecting up on overall business reputation and condition.
Its true or normal that they would really be focusing into things which would really be that relevant and would just simply skip or thrown away those things if its needed to.

If its needed to be done then they would really be recognizing those things which would really be beneficial for them or able to avoid such potential problems.
As i said if complaints were raised then it would be normal that they would really be making adjustments.
legendary
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The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.
You are absolutely right with your assumptions bud, there is no exaggeration of any kind here, the gambling industry is a trillion dollar industry, if apple should ban gambling advertisements on their platform, then they are definitely going to loose far more than they are going to make from the developers that are complaining..
Honestly, one thing i know for sure is that humans beings are never satisfied, even if apple decide to listen to their wailing developers and ban gambling advertisements, this will still not stop people from complaining, there are several more important issues they should work on fixing rather than debating whether they should ban gambling advertisements or not.
hero member
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Hire Bitcointalk Camp. Manager @ r7promotions.com
They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
If they had allowed it earlier then it does simply means that they are making money through it but since there are some complaints then this is where they do take or make some action.

Its true that they had gained up their reputation and popularity on different angles or means which they cant really afford on making some small issues for making it to be big and would completely
be that creating too much noise or something like that.
Its their company and its just right that they would really be doing things which would really be for the better good for the company.
It is not their focus and that's why they have to replace it and they have to honor those complains if they really are legitimate and concerning.

Apple can place it somewhere else where it's still visible but only for those users that are on the right age as there's the algorithm that they have to pop on it to make sure that it's going through the right demand of age for their users.
hero member
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Apple will remain Apple and be liked by many because they already remember the Apple brand as a brand that gives something different from other companies. And now, it seems that Apple wants to chase more revenue from advertising so they created a new placement for their ads to allow developers to advertise their apps in more places.

And maybe that's why Apple is now starting to implement its newest strategy in advertising, where they open more ads on other pages. But Apple should also be able to pay attention to users who don't like certain ads not to be displayed and there is some filter for what ads users can choose not to show on their phones. But we'll see how Apple reacts and the people who use it.
hero member
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Nothing lasts forever
If Apple has decided to pause gambling ads in app store then probably it's for good.
Besides that, Apple is already such a big company, if it is losing a little portion of ad revenue it won't be a big thing for them anyway.
Their reputation is what matters to them at this stage I think.
I don't think the reason behind this decision is to enhance its reputation with users. By imposing an urban ban on gambling advertisements, it will lose a large part of its resources, since the advertising market represents an important source of income for major companies working in the field of social applications. Which means that this will give the opportunity for its competitors to take a step at its expense.
Users generally hate that advertisements of any kind appear to them, but they do not care about those advertisements as long as they are not necessarily gambling players and that these advertisements do not contain pornographic materials that contradict public modesty. If Apple will work to satisfy its developers, most likely this will not be at the expense of its advertising revenue.

Yeah it's right that big companies like Apple earns a huge income from ad revenue but here we are just targeting a specific portion of that.
I gave the article a further read and found that developers started complaining because these gambling ads were displayed near kids apps as well as apps which helped recover from gambling addiction.
Basically such ads did more harm to the people which is why the concern was raised by the app developers.
This is a good move from Apple and was much needed.
legendary
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I confess that I can't understand the logic of these measures, people have the brains to think and decide what is good and bad for them, I don't understand why they don't let each person decide for themselves when they look at an advertisement for gambling? Are most people addicted to gambling? Could it be that most people aren't responsible enough to choose to avoid the casino when they see any gambling advertisements? I think for a company as big as apple they should think about giving people freedom of choice, but unfortunately they choose to decide for people.
full member
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It appears apple developers are not fans of gambling?
Maybe the majority of them are, but if you're an Apple developer you don't want some of your comrade to treat as someone who loves to gamble

Quote
If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?
They are not the only ones, they want to be known as a child-friendly project.

Quote
I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.
The gambling industry should not take this action as trying to hurt them, this is gambling and these platforms implement a policy that will protect their audience like minors

Quote
The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.
The gambling industry is huge but it should not in a way interrupt the other companies' policies and goals the gambling industry should respect and understand where these companies are coming from.



legendary
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actually from what I've read on the internet Apple's decision doesn't sound very permanent and it's not clear how long this pause will last or whether it will eventually allow gambling ads under the new rules, so waiting is best and respects Apple's every decision.
sr. member
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I was confused at first about the complains on gambling advertisements. While it was still apple's discretion to ban or not the advertisements related to gambling, I believe the consumer, particularly the users' voices should be heard the most in this situation. While developers can purchase different ads they can run on the background of their apps, it's also known that apple can run ads that they deem useful for the users.

If the problem is the frequent mismatch, the developers have the right to complain especially if their category is far from gambling. I think Apple's revenue from advertisements wouldn't really be much affected since a lot of brands and platforms are currently their client and are planning to be their client. Since apple uphold their reputation, they won't let it get ruined. Assurance of security is what they are most famous for, so the fact there are complaints already in their developer hierarchy, they'll likely to offer resolutions from there so the issue won't spread further.
hero member
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The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.



No, you're not, you're stating the fact it is indeed a trillion-dollar industry, the data is everywhere if they don't want to publish gambling it's because of the reputation more than losing revenues, they have a source of revenues from their application and products, you cannot blame them they don't want to be accused of deviation from policies laid out by their founder they are not the only one many companies are not comfortable publishing gambling-related ads.

There are still advertising networks that the gambling industries can rely on to deliver their ads not only the Apple App store.
legendary
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Quote
Apple today rolled out new ad placements in the App Store on the iPhone, allowing developers to advertise their apps in more places, including the main Today tab and in the "You Might Also Like" section at the bottom of individual app listings.

"Now my app's product page shows gambling ads, which I'm really not OK with," tweeted Arment. "Apple shouldn't be OK with it, either."

As noted by Arment, Apple provides advertisers with the choice to have their ad shown in app categories different than their own app's category, allowing ads for gambling ads to appear in listings for unrelated apps like the podcast app Overcast.

The presence of gambling ads in the App Store as a whole has prompted some criticism, with some accusing Apple of being greedy and moving away from policies that the company upheld under former CEO Steve Jobs. Apple earns revenue from both the ad placements and its 15% to 30% cut of in-app purchases in gambling apps.

Beyond upsetting some developers, Apple allowing apps to run ads in other apps' listings has already led to the company facing accusations of anticompetitive behavior. In a tweet last week, legal expert Florian Mueller argued the ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

In August, Bloomberg's Mark Gurman said Apple wanted to nearly triple its current advertising revenue to at least $10 billion per year in the future. Gurman said keyword-based search result ads are coming to the Apple Maps app starting next year.

We've reached out to Apple for comment and asked if the company will consider tightening its rules surrounding the ads. We'll update this story if we hear back.

https://www.macrumors.com/2022/10/26/app-store-gambling-ads-complaints/


....


It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.




I don't think you are exaggerating the impact of the gambling industry,it is one of the major multi billion dollar industries and has truly a lot of money.Apple maybe will not be affected that much as the most of the revenue of Apple comes from their selling of their devices,the Macbook,Ipad and Iphone and the crypto casino ads are only a small revenue for them which I think will not affect that much their earnings.

Apple is doing really great and in these last couple of years with the Ipad pro and Iphone from 12 Pro Max and further they are getting a lot of income by the sales of these products.By banning such ads Apple will only favor their direct competitor which is Android as I see in Android phones tons of such ads and this means Google which owns them will get more revenue from this side but in the overall picture nothing will really change for Apple.
hero member
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Maybe I'm misinterpreting, I think ads are shown randomly, and nothing so far the company has filtered ads in a targeted way to at least block impressions on competitors' apps.
Apart from this, is it relevant enough to be accused of anticompetitive behavior, if gambling ads are served on podcast apps? They have different orientations.

A bit confusing Huh
hero member
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This is apple wanting to make more money. This is going to encourage advertising to hurt others or competitors.

They are making the competition of developers which the rich developers can advertise on the competitor's page. This is really going to kill the apps that are inferior and low quality which I think is good also for developers will push to make better apps.
hero member
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They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
If they had allowed it earlier then it does simply means that they are making money through it but since there are some complaints then this is where they do take or make some action.

Its true that they had gained up their reputation and popularity on different angles or means which they cant really afford on making some small issues for making it to be big and would completely
be that creating too much noise or something like that.
Its their company and its just right that they would really be doing things which would really be for the better good for the company.

It is for the good image of the company and not for anything else, I believe.
It is only gambling ads that they pause, but they are still allowing gambling apps to be created under their platform.
As the users of their app ranges from youngsters to all levels of generation, they need to be careful on what's being seen first upon using their app.
Pausing or banning gambling ads won't dent of their earnings, but it will give a precaution to its users.
Yes, you are right on what you had said.It would be normal for a company on taking care of its image and reputation since they do know that possible issues attached on this might become big
and would really create some headache later on.
Its true that as a business then of course they would really be considering out on applying or integrating things in all age bracket to maximize possible revenue or profits.

If they do saw that there's some arguements or complaints or issues raised then it would be common sense for them to arrange and fix it out directly
and do make things for the the good.
STT
legendary
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Its most likely to be the legality variance across jurisdictions I presume, if nothing else Apple fears the lawyers.    In any case regardless people should always be able to choose adverts in some way I guess, thats lacking from some platforms across every sector.
  Gambling smoking, a few other things might be a premium area to advertising because its a kind of restricted activity.
legendary
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Aren't they paying all the same to get their ads in there anyway? Also, AFAIK you can report ads that you don't like to view and then it will eventually be lost in any of the ads you'll be receiving. Even if Apple cuts down on these gambling ads there wouldn't be much of a difference anyway in the end. Why aren't they looking at sexual ads that casually appear here and there?

I just report ads or skip those that I don't like anyway as a user, even if it's an in-app advertisement. Easy solution for me but perhaps to these devs it's worth a lot.
hero member
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They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
If they had allowed it earlier then it does simply means that they are making money through it but since there are some complaints then this is where they do take or make some action.

Its true that they had gained up their reputation and popularity on different angles or means which they cant really afford on making some small issues for making it to be big and would completely
be that creating too much noise or something like that.
Its their company and its just right that they would really be doing things which would really be for the better good for the company.

It is for the good image of the company and not for anything else, I believe.
It is only gambling ads that they pause, but they are still allowing gambling apps to be created under their platform.
As the users of their app ranges from youngsters to all levels of generation, they need to be careful on what's being seen first upon using their app.
Pausing or banning gambling ads won't dent of their earnings, but it will give a precaution to its users.
hero member
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They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
If they had allowed it earlier then it does simply means that they are making money through it but since there are some complaints then this is where they do take or make some action.

Its true that they had gained up their reputation and popularity on different angles or means which they cant really afford on making some small issues for making it to be big and would completely
be that creating too much noise or something like that.
Its their company and its just right that they would really be doing things which would really be for the better good for the company.
legendary
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It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.

There are many countries and apps out there which have absolutely zero connection with gambling, so quite rightly would be annoyed if this type of advert was shown within their app. It could even be damaging to have such associations taking place with their brand and they're unlikely to see a substantial uplift or direct benefit from hosting such ads, but you can bet Apple is charging premium rates to the people buying them. In many industries such connections are actually banned, so the owners might feel they could indirectly get in trouble with authorities or even running such ads that are exposing vulnerable audiences who might otherwise never seek such content out.
full member
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Anyway, I learned very quickly that Apple hates gambling and will overreact to complaints in order to appear to be regulating their users.

From your story and looking at the full story from op, it can be apple don't want to encourage gambling on their app. I think that is why disconnecting those ads. They may not care much because it is well recognized organization and endorsement is coming from different angles.
hero member
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Hire Bitcointalk Camp. Manager @ r7promotions.com
They probably just don't like gambling to be at their top appearance and that's why they've removed it. It's not their priority given how many users they are and we don't know if they've got a statistics on it and how many are at the minor age.

A big company like Apple, they've got some really huge base of users and one casino advertisement will really have that click and good results for that advertiser. They know their worth and they may want to increase their ads revenue but not coming from the gambling industry.
donator
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Not surprising to me at all.  I am a bit surprised that Apple was ever willing to display gambling ads.  When I was running a small little gambling site, Apple discontinued one of my unrelated apps from being listed in the app store within a period of about two weeks.  I think the gambling site had maybe 20 bets at that point, but Apple had already identified that I was running it and had an app in their app store (most likely some troll reported me and probably stretched the truth a bit to say they were somehow connected).  Anyway, I learned very quickly that Apple hates gambling and will overreact to complaints in order to appear to be regulating their users.
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https://bit.ly/387FXHi lightning theory
Do I understand correctly that developers resent the fact that users are given more choice and developers call this anti-competitive behaviorGrin I could understand the indignation of users who may not be happy with less accurate search results, but how do developers have the audacity to claim anti-competitive behavior? In fact, the fact that the user has a wide choice is the most competitive behavior.

Perhaps there was a few apps/developers where their searches were most popular that ads were bought there enough to push their apps down far enough that the user would have to scroll. I don't actually think this is something that'd be done because selling one or two ad spaces for a keyword would be more efficient and more expensive than selling many more in my opinion but maybe apple felt differently about them. It'd be very anticompetitive if there were 8 ads above one app that someone was searching for but then I think that'd cause usability problems too, Apple would be better off auctioning popular ad spots like those to one app or have them on rotation so they got views but weren't destroying the appstore's basic functions.

I doubt anyone plays just one game though and doesn't branch out at some point (I could understand playing one game for a while but not for a long time.without getting bored of it and playing something else).
legendary
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Quote
Beyond upsetting some developers, Apple allowing apps to run ads in other apps' listings has already led to the company facing accusations of anticompetitive behavior. In a tweet last week, legal expert Florian Mueller argued the ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

WTF i'm reading LOL  Grin
Of course, I understand that corporate squabbles are often illogical, but no one cares because they allow you to get some amount of money from the counterparty, but what kind of perverted logic is this? Maybe I do not understand some underlying reason, but for me it looks like complete nonsense. Maybe someone is deeply familiar with this topic and can explain how such "reasoning/action" is justified?

When I was last on the appstore and searched for a game, I saw an ad for one that was completely different but I did end up installing both (and then removed the advertised game because I didn't like it - the two seemed to be the same genre but different subgenre of games but might have an audience overlap).

A lot of apple game ads were - a few years ago - taken over by gambling and light gambling games (just games that look like they'd be addictive to certain people and have lots of in app purchases). I wouldn't play either but they're probably the groups with the highest budget for ads.

Do I understand correctly that developers resent the fact that users are given more choice and developers call this anti-competitive behaviorGrin I could understand the indignation of users who may not be happy with less accurate search results, but how do developers have the audacity to claim anti-competitive behavior? In fact, the fact that the user has a wide choice is the most competitive behavior.
hero member
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If Apple has decided to pause gambling ads in app store then probably it's for good.
Besides that, Apple is already such a big company, if it is losing a little portion of ad revenue it won't be a big thing for them anyway.
Their reputation is what matters to them at this stage I think.
I don't think the reason behind this decision is to enhance its reputation with users. By imposing an urban ban on gambling advertisements, it will lose a large part of its resources, since the advertising market represents an important source of income for major companies working in the field of social applications. Which means that this will give the opportunity for its competitors to take a step at its expense.
Users generally hate that advertisements of any kind appear to them, but they do not care about those advertisements as long as they are not necessarily gambling players and that these advertisements do not contain pornographic materials that contradict public modesty. If Apple will work to satisfy its developers, most likely this will not be at the expense of its advertising revenue.
hero member
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Nothing lasts forever
If Apple has decided to pause gambling ads in app store then probably it's for good.
Besides that, Apple is already such a big company, if it is losing a little portion of ad revenue it won't be a big thing for them anyway.
Their reputation is what matters to them at this stage I think.
copper member
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Quote
Beyond upsetting some developers, Apple allowing apps to run ads in other apps' listings has already led to the company facing accusations of anticompetitive behavior. In a tweet last week, legal expert Florian Mueller argued the ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

WTF i'm reading LOL  Grin
Of course, I understand that corporate squabbles are often illogical, but no one cares because they allow you to get some amount of money from the counterparty, but what kind of perverted logic is this? Maybe I do not understand some underlying reason, but for me it looks like complete nonsense. Maybe someone is deeply familiar with this topic and can explain how such "reasoning/action" is justified?

When I was last on the appstore and searched for a game, I saw an ad for one that was completely different but I did end up installing both (and then removed the advertised game because I didn't like it - the two seemed to be the same genre but different subgenre of games but might have an audience overlap).

A lot of apple game ads were - a few years ago - taken over by gambling and light gambling games (just games that look like they'd be addictive to certain people and have lots of in app purchases). I wouldn't play either but they're probably the groups with the highest budget for ads.



Will banning gambling ads and apps hurt gambling companies? If people are sent into brick and mortar casinos or online casinos, they might end up betting more anyway. Gambling is particularly bad for addicts and young people (I'm not going to say it's good for anyone but if you find it entertaining and don't do it much, you probably don't need an ad to get you to do it still).
legendary
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Leading Crypto Sports Betting & Casino Platform
Quote
Beyond upsetting some developers, Apple allowing apps to run ads in other apps' listings has already led to the company facing accusations of anticompetitive behavior. In a tweet last week, legal expert Florian Mueller argued the ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

WTF i'm reading LOL  Grin
Of course, I understand that corporate squabbles are often illogical, but no one cares because they allow you to get some amount of money from the counterparty, but what kind of perverted logic is this? Maybe I do not understand some underlying reason, but for me it looks like complete nonsense. Maybe someone is deeply familiar with this topic and can explain how such "reasoning/action" is justified?
hero member
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Which might lead to a backlash where casinos boycott apple based products?
I see no reasons for that despite of this announcement of Apple. Also casinos are not in sync in related to decisions, they might do it or not but probably not.

And i think the ban of gambling ads in their platform is caused by the rapidly growing of gambling industry where its has both pros and cons.
You see, obvious list of cons are lots of these gambler become addictive, problematic gambler, and its like human nature to become like that, and also gambling games becomes more common like underage can access it which is really bad.
While its pros are obviously the rise of gambling companies, probably might also rise the use case of cryptocurrency including bitcoin.
hero member
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Bitcoin = Financial freedom
Apple can afford to ban the gambling ads because they have enough sources to meet the requirements like profits in lot of other ways where people don't complain at all so it may even give good name in the social media as well. Probably apple users are not happy with that cause apple promoted their ecosystem is highly secure and save people money from online scams even though it is not entirely true still most people think in that way so apple wants to keep that or gradually can bring the changes over the years not all of a sudden.
legendary
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Quote
Apple today rolled out new ad placements in the App Store on the iPhone, allowing developers to advertise their apps in more places, including the main Today tab and in the "You Might Also Like" section at the bottom of individual app listings.

"Now my app's product page shows gambling ads, which I'm really not OK with," tweeted Arment. "Apple shouldn't be OK with it, either."

As noted by Arment, Apple provides advertisers with the choice to have their ad shown in app categories different than their own app's category, allowing ads for gambling ads to appear in listings for unrelated apps like the podcast app Overcast.

The presence of gambling ads in the App Store as a whole has prompted some criticism, with some accusing Apple of being greedy and moving away from policies that the company upheld under former CEO Steve Jobs. Apple earns revenue from both the ad placements and its 15% to 30% cut of in-app purchases in gambling apps.

Beyond upsetting some developers, Apple allowing apps to run ads in other apps' listings has already led to the company facing accusations of anticompetitive behavior. In a tweet last week, legal expert Florian Mueller argued the ads are "another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there."

In August, Bloomberg's Mark Gurman said Apple wanted to nearly triple its current advertising revenue to at least $10 billion per year in the future. Gurman said keyword-based search result ads are coming to the Apple Maps app starting next year.

We've reached out to Apple for comment and asked if the company will consider tightening its rules surrounding the ads. We'll update this story if we hear back.

https://www.macrumors.com/2022/10/26/app-store-gambling-ads-complaints/


....


It appears apple developers are not fans of gambling?

If apple based platforms ban gambling advertisements.

Could apple gain a reputation for having an anti gambling stance in the future. Which might lead to a backlash where casinos boycott apple based products?

I don't remember statistics or revenue numbers being published in response to facebook and other platforms banning cryptocurrency advertisements. Or if there was an actual backlash in those cases where social media platforms lost a significant chunk of revenue as a result of bans.

The gambling industry is different from cryptocurrency advertisements. Gambling is a trillion dollar industry worldwide. It might be large enough for ad bans and lost revenue to affect apples bottom line. Perhaps I'm exaggerating the influence of the gambling industry.


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