During that time, there were more than 17,000 kilometers traveled, a trip to the Amazon, hundreds of conversations with experts in cryptocurrencies and forest conservation.
invert is working on a conservation-to-scale solution through tokenization and play/converse-to-earn models. For us forests are one of the most valuable assets in the world and through blockchain technology I think we have numerous tools to unlock the value of the standing forest.
Basically, our idea is to buy real forests at risk of deforestation, create digital assets and allow for their long-term conservation.
To launch our brand, we invited 20 artists from around the world to create New Eden, an NFT art collection designed to begin the conservation of our first 26,000 hectares of rainforest in the Amazon.
The collection is very beautiful. And all the amount collected will be split 50% for the artists, 50% for invert/conservation/land purchase.
Collection: https://opensea.io/letsinvert
Nifty fact: The first two art sold are by women artists from the traditional sector who had never done an NFT in their lives. So I'm already super happy for that, for having allowed this contact and made this bridge with them.