I agree with your first sentence. But I think you miss the important property of Bitcoin as a digital asset. So I think people will be very well aware that they use Bitcoin, because it is a safe store of value. So for normal transactions there will be "Bitcoin awareness".
Of course there will be other applications running on the blockchain without such awareness.
ya.ya.yo!
It's hard to see what will happen. Honestly it would suck that Bitcoin gets reduced to some technological tool and the actual usage currency is done by a small niche. I hope it becomes solid currency which was its original intent.