Australian-based Demand Film has released a new virtual currency to reward users who promote and watch movie trailers.
Demand Film is officially releasing the cryptocurrency, known as ‘Screencreds,’ before the company launches in Germany next Tuesday.
The new digital coin is the latest example of how digital currencies and blockchain technology are making waves in the film industry.
Paying People To Watch Movies
The idea behind Screencreds is to give people an incentive to market and promote offerings from Demand Film.
The company organizes theatrical screenings for films and documentaries based on consumer demand.
Demand Film CEO and managing director David Doepel told the Hollywood Reporter that people who watch and share movie trailers will be able to earn the cryptocurrency as a reward.
https://www.ccn.com/australian-cinema-on-demand-distributor-launching-cryptocurrency-to-reward-film-enthusiasts/