From September 23 we will see how the entry of BAKKT will affect the price. I believe that if BAKKT is a success it will attract a lot of investors and maybe it will make governments and regulators look at this market as something that might be good. Having large companies involved in the crypto market will make governments look at this market with good eyes.
I also hope this happens. Because if we have a lot of big companies involved with bitcoin, eventually governments will take a good stance on bitcoin. Some news channels always say that bitcoin is used for money laundering, but if we have big reputable companies involved with bitcoin, it will make bitcoin's image very good.