What I've come to understand is that very few individuals are truly unique and different. The rest of us are just mindlessly reinforcing existing structures, even if it means vehemently opposing those who are unique.
It's true. Only few individuals are truly authentic. If you did a research, I guess the percentage wouldn't go above 5%-10% of world's population... Most people are heavily into conformity, following the current tendencies, the zeitgeist of the current age, just existing during their whole lives as sheep.
Meanwhile, there must be a minority who is able to filter and absorb from the worldly tendencies only what has real value, while discarding all the rest (the junk). This practice is done through intuition and a sense of self-confidence and detachment from the primitive tribal belonging necessity.
The price to be paid by these individuals is loneliness, exclusion, contempt and depreciation by the society. I guess it would be easier and less painful to be just another sheep among the herd, although it's not possible for the authentic ones, as it's going to be even more painful then.