Ok, had no other good choices, then.
One could bail out on BFL and gamble on someone else. Or if one has the resources, preorder units/shares from each vendor. I don't have the resources to do that.
But anyway I don't really want to get into an argument over a play on words.
Sam
Don't get me wrong. I believe that BFL first of all mislead customers in order to obtain market share and now continue to mislead customers in order to discourage people from cancelling their orders and seeking refunds (more people would likely have sought refunds if told "another couple of months" than have sought them with each "another couple of weeks" update). That said, if everyone with Batch 1 and Batch 2 orders cancelled, there are still likely enough other orders to use all of the 11,000 chips from those batches.
Once BFL commits to the mass production run of 63,000 chips, it needs to be able to sell them. That it's still taking pre-orders for that batch suggests it needs the cash flow from those orders (I doubt that their venture capitalists are throwing unlimited additional money at BFL to cover blow-out in overheads due to months of delays in delivering a product). Nobody can even estimate at this point when BFL will be able to fulfil orders as they're placed and that is very concerning because their biggest cash flow crunch could actually come after the first couple of batches have been delivered.
But even now, people who've been waiting 8 months for their first units are posting about how many units they're going to order with their discount vouchers - knowing that it will be months before they can hope to receive those units. While some of that may be "brand loyalty", in many cases it's likely a matter of "ASICs at all costs".
Nobody should excuse the way BFL has handled this - and they especially shouldn't excuse BFL's "strategic" updates - but customers have chosen to let this particular bet ride long after there was plenty of evidence that the horse wasn't even fit to run. Those people are prioritising being an early ASIC user above certainty of delivery date, performance, etc. They've had many opportunities to change their priorities as the context in which they originally placed their orders has changed and have chosen not to - they've chosen to remain BFL customers and the responsibility for that choice rests with them alone until such time as BFL starts refusing refund requests.