I am using binance as a result of delays on Coinbase and other exchanges in getting verified. Is this the reason Binance is so successful?
What is actually the main reason?
It seems that Binance was founded in 2017 and by 2018 it became the most successful exchange. Coinbase was founded in 2012 and Kraken in 2011 yet they failed to achieve what Binance has achieved.
From a business point of view, what is the reason Binance achieved so much?
there's a few factors.
for one thing, they were in the right place at the right time. poloniex and bittrex were previously the market leaders. both exchanges became plagued by overcapacity and mounting support complaints, and both implemented KYC, which drove some customers away.
which gets into the next factor: you can still trade without KYC and withdraw as much as 2BTC daily. that's became increasingly rare in this market. many traders don't want to give up their identities to exchanges.
they also have a superior trading engine, which is quite important for day traders. coinbase and kraken have both lagged behind considerably in this respect. CZ was the mastermind behind okcoin's trading engine when they rose to success in 2015 and 2016. he brought that expertise to binance.
finally, they also incentivize traders to stay there by offering lower trading commissions with the BNB token.