yes, there is no dilemma about Alexa and the competitiveness of their service. just note that with a few hundred dollars spent on SEO, almost any website can have some position. Judging by website authority is not a 100% reliable method of scam recognising. It can be, but for experienced users.
There are also a lot of ways to communicate with them, so you can ask before you start using it.
Now report it to the support team of Binance and they will try to shut down the site quickly.
Who knows how many websites are trying to do something using Binance name as a basis for creating false trust. I find some, even earlier.
binance-fx.org
binanceinvest.io
Binance-expert.com
binance-traders.org
binance-assets.com
binanceprofit.com
binanceinvest.org
crypto-binance.com