Yhey plan to sell bonds-which will be designed for 10 years and will bring the owners 1% per quarter-I do not think that such interest will be attractive to investors.
However-wait and see what happens.
There are couple of things to keep in mind. The first is that the token holder receives quarterly AND yearly payouts. The quarterly fixed coupon equals 1%x4 = 4% per annum; while the yearly payout is determined by the performance of the loans. As an example, we could say that the yearly return is 6% + 4% from the fixed coupon = 10% per year over 10 years. Then think about how Bitbond will buy the tokens back at the original price and you have a very attractive proposition.
Also keep in mind that the BB1 token will be tradeable immediately thanks to the Stellar blockchain. This means that you can easily sell your BB1 tokens if you believe the bears are turning into bulls. For crypto investors who have lost money in 2018 because of the downturn, BB1 offers a kind of stable coin on steroids, where the price is pretty much fixed and you even receive payouts on a regular basis.