Initially, the tokens come from the ICO. The ICO will primarily be a method for us to raise additional funds to cover current development and production costs as well as any future features. Once the ICO is over, the ICO tokens will convert 1:1 to the PoS Bitbox coins, which you could either convert to whatever fits your needs or stake for more rewards. The earlier you buy into the ICO, the more tokens you will receive.
The coins can be used via smart contract to pay people to run your blockchain project on their bitbox node. This will help create an ecosystem where new blockchain projects can be rapidly deployed.
You can use the coin like any other cryptocurrency and we will work to get it listed on exchanges when we go live.
This is the current plan, although we will allow anyone to buy the hardware with whatever payment method they want.
I would be interested to hear more as to you think people are against incentivizing running full nodes.
Like @eternalgloom mentioned, you could just buy the product, run your full nodes and not participate in our PoS blockchain.