For those that watch the TDF you're familiar with the fans that line up along the road on the mountain stages cheering the riders. Often companies have their mascot on the side of the road too for some free publicity. How cool would it be to see a guy/gal dressed up in a big yellow BTC waving his hands or running along side the yellow jersey rider?
We should start a movement to get the BTC symbol and other witty quips on camera at various sporting events. The more people see it the more people may be intrigued or interested in adoption, no?
Such things become less and less likely as bitcoin looses its grassroots support with the blocksize debate and Gavins' attempts for hostile takeovers. Someone waving a Litecoin or Dogecoin flag is more likely now.
The goal is to get strangers into Bitcoin. No one that's currently outside the community knows what Litecoin or Dogecoin are!? Although watching that little Doge dog run next to the riders would be kind of funny.
Dogecoin has NASCAR anyway, which is kind of a joke so it works. Bitcoin is for real...as real as the challenge that is a 21 day bike race around France through the Pyrenees and the Alps.