Cool of them to call ik the Bitcoin bowl and not just BitPay bowl.
They didn't even integrate their logo. It's bitcoin top and bottom. A real class act, BitPay.
Yeah that's pretty cool. A few months ago they explicitly said they'd re-brand and identify themselves more with bitcoin and less with 'bitpay'. After all, we're trying to build an ecosystem here, not grab a bit of marketshare from an incumbent ecosystem. At first they did this by developing Bitcore, an open-source platform on NodeJS for bitcoin, as well as funding Jeff Garzik, the bitcoin core developer. And now they're doing things like this, I think that's great.
Of course let's not forget, it's very important for them right now to create user adoption. And you can't do that by branding something 'Bitpay' when 0 of Bitpay's customers are exclusively bitcoin users, Bitpay is a merchant company 100%. But they make money on purchases, and no merchant is willing to pay Bitpay a monthly fee if they don't get any bitcoin sales. So at this point it makes a lot of sense to get people involved in bitcoin. Merchant adoption is far outpacing consumer adoption at this point.
In other words they are purposely blurring the line between bitcoin the protocol and their own private company for selfish gain.
This sort of "rebranding" really has the affect of confusing new people, who will think bitpay is "the bitcoin company." That is the goal.
Why on earth would you name something "bitcore," when the main open source product itself is called "bitcoin core," if your goal was not confusion? It doesn't even mirror what the original does.
Same with their new logo, which is the exact same font as "bitcoin", with a few letters swapped out.
These changes aren't noble, they're wrong.
