I would like to change that myself and make a game a bit similar to the mechanic found in Project Entropia, but with crypto.
I think the big misunderstanding about this is it doesn't make much sense to buy BTC and then immediately spend it. You're just incurring bank wire fees, trading commissions, mining fees, and possibly extra "network fees" if you buy through Bitpay......just for the sake of spending BTC. It makes more sense to spend USD in that situation, especially since I get cash back with my credit card. The one exception is buying on a DNM or other situation where privacy and pseudonymity are paramount.
This whole situation would all get flipped on its head if people got their salaries paid in BTC, and vendors in the supply line accepted BTC. Once BTC starts being treated as income then people will spend it that way. That's how economies work.
Until then, the circumstances strongly incentivize treatment as an investment asset. And when you get down to it, can you blame anyone for investing in one of the scarcest forms of money in existence? I can't. Satoshi knew BTC could be worth millions a coin if it caught on. So do all the HODLers.