The issue with just posting a bitcoin address is that the fundraiser has no way of knowing who is giving them a gift or what amount/transaction is associated with each person giving them a gift. With Bitfundify, the fundraiser receives a notification of each gift pledge and can see a list of funders on their personal fund page.
Right now, transactions are processed off-line, directly between the two parties. Payment instructions are sent via email.
Once there is more clarity on some regulations, the site may include credit card processing and other automated payment services.
Ah, I understand.
So there are no third parties, right? So you are just providing a platform for keeping track of who has donated, and payments are actually directly sent to the person conducting the fundraiser on your site without you ever touching the funds?
Makes sense. But I still don't see much potential in your site if you don't add some meaningfulness by adding credit card payments via a third party provider, because not everyone invited will have bitcoin to donate and not everyone will be abel to go through the hassle of buying BTC.
If you can do that, then there is definitely potential here.