Hi everybody.
Gosh, I'd like to drop the prices more, but as is we are cutting it really close. These things are not cheap to make, as the case is metal and the screens are rather pricey.
We deliberately chose $98 so we would be $1 cheaper than Trezor...
By the way, yes, we had considerable stiffness in the early models on the keypad. That's all fixed, now the keys have a very satisfying "click" feel to them.
As to the website, well, it's shopify, it works, I'm looking at moving it over to a wordpress-style shop soon.
Any questions, I'm always ready to answer!