It is what it is. In these scams, it's very rare that you see funds be reimbursed, so i think your attitude is 100% right in this.
BTW, it seems like that their entire site had a makeover (probably from scammed funds as well), and overall just looks much more professional than previously:
This could lead to potentially more damage to newbies, as most would just quickly glance over the site, see that the design seems legitimate, and proceed to their purchase. Their prices on gift cards are still too-good-to-be-true.
These scams occur frequently, and pop up in different forms all the time. This is just one example. Autobuy links are another one, which also involve you sending funds first for most likely a gift card purchase. Usually, you can tell whether or not they are a scam simply by their prices, but if you're genuinely interested in buying from them, please, do your due diligence. Research about the site, and its reputation, before putting any money in any sites selling you stuff for upfront payments.