Bitcoin has become the of Crypto currencies. Not of it's own doing, but all the scammers and hackers and Ponzi's tainting it's image. These companies needed a new name not associated with Bitcoin, even though it is directly linked to it, so they chose the underlying technology, called <The Blockchain>
So if investors ask them what the technology is, they can say it is <The Blockchain> It is a simple marketing gimmick to fool uninformed investors and the general public.
Bitcoin as the bad boy of crypto currencies?
It doesn't look better with the altcoins! Paycoin(Garza), Moolah(Mintpal) just to name 2 of the most known ones. And don't forget how many of those alts are instamined.
Bitcoin still is the king of all the crypto currencies. The guys out there with their "blockchain only" companies will mostly fail.A few might have great ideas and solutions where Blockchain could be useful for.Furthermore right now Blockchain has created a hype everyone wants to jump on and make as much money as possible.Can't blame them for that.