It's spreading..
I have a vps server for like 5 years now, with a hosting company ( tektonic).
Yesterday, when I logged in to pay monthly bill, bitcoin was listed as payment method. Guess what payment method I used?!
That's great when a merchant you already use begins to accept bitcoin. There are so many VPS providers that accepting Bitcoin is might be one of those "base requirements" for a VPS provider to remain competitive.
What is an opportunity that is being severely overlooked is for bricks and mortar businesses to become the first in their niche to accept bitcoins. Here it is, several weeks into 2013 and I still couldn't pay for a burger in the U.S. except from less than a half dozen restaurants that accept bitcoins, for instance.
This is an opportunity for retailers to grab free media attention, save on transaction fees (versus payment cards) and grow their customer base (Bitcoiners will travel out of their way to try spending their coins for a 'real world'/bricks & mortar purchase.)
Right now there is a growing amount of bitcoins that active gamblers have accumulated waiting for the emergence of merchants who accept bitcoins. There's going to be some merchants singing bitcoin's praises thanks to the customers they gain being the first mover in their industry.