I assume these machines are quite widespread, at least on train stations, which is interesting for people traveling from abroad and will make it easy to implement a BTC marketplace in many places throughout Switzerland and who knows, maybe other countries eventually.
Hope the fees aren't all that bad and that they don't ask for personal data... It would be cool to read feedback on the system.
It is running on their standart terminal software - just another option like load a prepaid card or buy a train ticket.
You need to scan your target QR and need a Swiss mobile- no to get a pin code.
Than you can pay your fiat and get a ticket print reciept + some minutes later you bitcoin.
Rest is done from SweePay / Zug / Switzerland