Both development activity and exposure play an important role in the market share consumed by a project.
Some projects tend to focus on development activity and others on exposure. As the fight for market share is more competitive than ever, projects that prioritize one pillar over the other tend to be outperformed by those that prioritize both.
While Status and Aragon have high dev. activity, their lack of focus on exposure reflects in their low market capitalization compared to other ERC-20 competitors that have lower dev. activity but higher focus on exposure.