Why don't somebody reputed from the Bitcointalk community write a letter requesting their business stats? I think it is a nice idea for the promotion of bitcoin but I am unsure if everybody goes through with it. I think more businesses should adopt to this mode of payment. Appreciate the wise move.
I think their statement about only accepting BTC was delivered when euphoria was higher. Going crypto only is an admirable but pretty suicidal move. Even Bitpay admits spending is stale and quite a few merchants who adopted it have quietly dropped it.
You can still embrace the future without denying yourself vast swathes of custom. They're doing a great job in educating their customers but the bottom line will always count for more.
That said, they're aiming to switch in 2017. Perhaps the landscape will be quite different by then and BTC fans are natural customers for metals.