Topic: business structure of the new ICOs is bad ? (Read 237 times)

To be honest man, marketing is very easy to do so anyone not doing a good job would be not raising enough funds.. When the CO closes you can see if they sold out or not.

My issue is more to do with customers buying coins at exchange  to use on whatever app , website.. That is the biggest problem yet no one is talking about that, what's more scary is people are throwing money at these ICO's & supporting them when they are setting up to fail from the start..

makes no sense to me   

 token always paid to marketer is too low and most of twitter, facebook and bitcointalk campaign payment for bounty campaign do not worth it. Because of this reason most good promoter abandoned them to join other campaign that pay will and because of this the ICO fail. I think there should be a change of how ICO is being promoted and also  the should have a solid guidelines for restriction of coins inflow into ICO app or website.

Excellent point!

Not just that, but also the structure of these ICOs is bad because the bulk of the money goes to 'development' as opposed to marketing and customer acquisition. These projects need users. Without real world adoption these companies ultimately fail.

"you must never have a situation where a potential customer has to navigate away from you're business , app , website"

Ha ha ha ha ha

You have not been in cropto is stealing real bitcon from a customer who get a cheap and cheaper bag a negative experience? There are tons of those! The thing is 90% negative with some alt coins and ICO's!

Here is the issue.. I have a decent grasp on understanding concepts & things work normally but i really stuck here..

There is a heap of ICO's coming out , part of the business model is potential customers need to go buy there coin from an exchange to use on the said app or website..

Now i have been involved with a few non blockchain business & have a Degree in business.. One of the major points we are taught in business is that to be successful, you must never have a situation where a potential customer has to navigate away from you're business , app , website.

The second that potential customer leaves you're business, there is a bloody good chance you have lost him/her for ever. 

So why the heck are these ICO's setting up to fail buy telling customers you can buy tokens from an Exchange ? seriously who can F&%ked doing that these day's just use some hyped up app or website ?

Is there no better way ?

Why don't they have coins restricted to there app or website where customers use & is not tradable on exchanges, then have a separate coin that they pay stacking per year ( dividends ) in for investors or they could just pay from what ever profit they make..

Maybe there is a better way then i'm not thinking of , but there has to be a better way to doing business the current method  ?