What happen when he kept the private key and no body know where he save it?
Did he? There is no indicator that he did so, this is just speculation!
how can costumer bring back their crypto when can’t access the cold storage?
No way in that case, if a stranger could access an address without the key then the whole notion of being your own bank will be useless.
I am sure as a company, the CEO of amber and his co-founders had devised a plan whenever one of them is incapacitated and unable to convey any message.
This is common practice in a corporate company~
Cough, Quadriga, cough...
I don't think the structure of the company is such that the private keys of their funds in cold storage is solely under the control of their CEO. The company probably has a multisig wallet for their funds. It's basic safety and security protocol for those who are holding big amounts on behalf of a company.
It might be but recent events have shown us that almost all of those investment, financial advice, and so on crypto companies have literally zero funds in their won custody and all their clients funds are stuck either with big exchanges or other crypto lenders of CeFi platforms, as history has shown us.
And from their main page:
Do more with your portfolio
Built with features including daily interest payout, clients can easily trade in over 100 assets at competitive prices. Clients also enjoy collateral flexibility, allowing margin trading strategies with custom loan tenors.
Where have I seen this before?
At this point, I really don't get why some still choose to risk 1005 of their coins for some 3-5% returns in a year with companies that have no physical presence in their country, that have no real assets, no insurance, just a 100sqm office which tomorrow is on the renting market and everyone and everything is gone.
https://www.businesstimes.com.sg/startups-tech/startups/crypto-trading-firm-amber-seeks-us100m-fresh-funding-flat-valuationDigital asset trading platform Amber Group is in the process of raising a little over US$100 million in fresh funding at a US$3 billion valuation, according to a person familiar with the matter. The Singapore-based startup had the same valuation in its most recent US$200 million fundraise in February, which included Temasek Holdings and Tiger Global Management as investors. The new raise is being completed in multiple parts, with around half of the US$100 million already secured, according to the person. The company plans to have either one or two more additional closings by the end of this year or in early 2023.Like other crypto and tech companies, Amber Group has conducted major layoffs. The company cut as much as 10 per cent of its staff, Bloomberg News reported in September. During last year's crypto bull run, the company grew rapidly to around 900 employees, from a team of 200 to 300.
3 billion company, cutting jobs, seeking 100 million in funds, and not managing to get more than half, what could possible go wrong?