At 15% and 12 days per bump, $0.10/KWH and $600BTC, the SP30s go negative on power in 204 days after barely paying for themselves. IMHO they need the value of BTC to go up of the rate of difficulty increases to go down in order to invest in a new generation of ASICs.
2 points
-The point at which miners go negative on power is not necessarily when the miner outlives its useful life. Miners, be they small home miners or large industrial farms still are paying for the space the miner occupies, the energy needed to cool the mining space, and the acoustical noise of the miner. Some home miners could benefit from the heat during winter and industrial farms don't care about noise - but these are factors that would cause a miner to be trashed earlier or later.
-While SP30s in your example cost us X, they cost the manufacturer some percentage of X. If the markup and shipping was 50% of the cost, Spoondoolies would have only 1/2 the production cost of each miner. Then the factors noted above apply
So if all the manufacturers were charging 2 to 3 times what it cost to make the miner, they can still easily profit from mining directly on their own farms.