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firstly self mining, (using actual rigs run from your property), stop being measured as profitable within 2 weeks of purchase. with a week delivery most are finding that they have 1 week of good income (upto 25% of initial cost if their lucky) and then every 2 weeks the income gets smaller and smaller. making ROII (Return of Initial Investment) about 3-6 months if lucky. then the electricity prices just to get satoshi dust does not make it worthwhile.
there are very few people that can keep ahead of the game at bitcoins current low price.
bitcoin mining is only for the well invested that can get shipments direct, using alot of money to get discounts and shipments without delays. but even then they are endlessly adding more hashpower just to stay at a level income. but atleast with the discount and the less time waiting for delivery they yield more then 25% ROII before having to add more hashpower.
now onto 'cloud hashing'
the prices of this method of mining is at a premuim compared to self mining. the income decreases just like self mining too.
the only ways that self mining and cloud mining is sustainable is to sell the rigs/contracts quickly at a premum price, before the next difficulty jump, so that you can buy more rigs/contracts to keep up with the difficulty jump, using the premium price and the mining rewards you managed to get during that difficulty round.
if the hashpower jump of the network and the difficulty increase causes more % loss of income compared to the amount of income you can make in the 2 weeks. its simply not worth it.
it is very much a cat chasing its own tail. more people are finding its less stressful and more profitable to either buy bitcoins and play the exchange markets. or buy cloud hash contracts, not for mining income but to play the sell high buy low, of the contracts. much like the stock market.