It's sth completly differnt than sharing economy. Do you think it's a future business model?
It isn't completely different. Sharing economy/collaborative consumption is a hybrid economy having different aspects and co-creation is one of them. Product reviews/customer satisfaction surveys/focus groups/user testing/feedbacks, brands/products have been relying on customers to create customer-centric products for quite some time now. Collaborating with customers and rewarding creators isn't only necessary for building a loyal consumer community, but also having a competitive edge.
Crowdholding is building a Blockchain-based decentralized open innovation/co-creation platform that will connect entrepreneurs with the public/co-creators.