Promoting a coin involves a lot of work and it all depends on the nature of the coin and the target audience.
Let's assume you're targeting the existing crypto-currency community, or the people who are already involved with cryptos.
You first would need to build the online properties for the coin, and these include: The website, forum, wiki (base properties), then some social media properties (facebook, twitter, youtube and reddit).
Next, you'd need to get some visitors to all these various properties. This could be achieved by many ways, including:
PPC advertising for the website or forum.
Facebook ads for Facebook page or website.
An ANN thread with all information regarding the coin
Video promotions on youtube
and so on and so forth
The ways to achieve this are endless! Again, you just need to have a primary goal and you just work your way towards it.
PS: I'm not really a coin dev, but I own a Web Design / Marketing company and we're currently working with 2 alt coin owners, designing and marketing their properties. We're also going to launch a service for 'Alt Coin Marketing' very soon. If you need help with anything just ask here or you can PM me any time.
Good luck
Thanks.
The coin has a fairly solid website and facebook presence, though no PPC so far. There has been a ANN tread running since before launch. I set up a subreddit last night. I didn't think of youtube promo, but that's a damn good idea. The main problem the coin has is that the dev is largely absent due to time constraints, so for the past few weeks, the coin's been left to its own devices with very little input. There's been enough noise made that myself and another miner have decided to take the reins and see what can be done