Coinbase Now Allows Merchants to Offer 25% Discounts on Bitcoin Purchases

lihuajkl

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Quote from: Gianluca95 on June 15, 2014, 09:50:49 AM

That's Great ! Surely this is a good marketing strategy which will allow to increase purchase of Bitcoin, and other this, people which use it

yes, the cost of paying with bitcoin is less than with credit or debit card. I certainly choose to pay with bitcoin.

Harley997

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If merchants were to set the discount at 1/2 of the cost of processing other payment methods then the general public could really "see" how much it costs to use a credit card vs bitcoin, merchants could still reap the benefits of accepting bitcoin, and the overall user base of bitcoin could be greatly expanded.

juju

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Coinbase is really setting the bar, I read about this the other day. Apparently the Data Google is displaying now is also from Coinbase. Also Expedia is accepting the payments via Coinbase, they are certainly on a roll lately.

hodlmybtc

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Great news, this should be adopted by more businesses for sure!

LiteCoinGuy

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In Satoshi I Trust

thats a great and easy tool. to give a little discount is important for BTC.

Gianluca95

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Reputation first.

That's Great ! Surely this is a good marketing strategy which will allow to increase purchase of Bitcoin, and other this, people which use it

Alley

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Even a 1% discount to cover the exchange fee when u buy btc would be sweet.

unexecuted

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"Little incentive for consumers to pay with bitcoins," tihi

Chef Ramsay

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Quote

Coinbase is now offering its merchant partners a way to incentive bitcoin payments with a new feature that will allow businesses to extend discounts of up to 25% to consumers.

The California-based company framed the move as one that will provide merchants with a dynamic way to incentivize their customers to shift away from traditional payment methods.

As the costs of a credit or debit card transactions fall largely on the merchant – who may find themselves charging more to make up for these expenditures – a discounting feature can make it more enticing for customers to spend bitcoin.

Coinbase said in a statement:
“[Transaction] expenses are passed on to consumers in the form of higher prices for goods and services. Bitcoin significantly reduces transaction fees and costs associated with fraud and chargebacks. And now, merchants can share these savings with consumers by enabling instant discounts on orders paid in bitcoin.”
How it works

Setting the discount is designed to be relatively simple for merchants.
Merchants who use Coinbase can opt to apply an automatic discount to purchases by making the change in their Merchant Settings menu.

See the details @ http://www.coindesk.com/coinbase-merchants-offer-25-discounts-bitcoin-purchases/
This is very important in getting the average person to see the benefits of using BTC to buy things. Good shit, Coinbase!

Topic: Coinbase Now Allows Merchants to Offer 25% Discounts on Bitcoin Purchases (Read 793 times)