We have already seen in the past that some influencers have used this method already to pump their bags then dump to their followers that is why when we see/read someone shilling a coin or token, the usual reaction for most of us is to avoid it. But what if what's being shilled is also one of your bags? Would you say that it is bad and people should avoid it? I guess not.
I think many of the top cryptos today (even bitcoin) has been shilled at some point. This makes shilling not necessarily a bad thing. So what should be done when we see a coin/token being shilled? You can either ignore or dig deeper and see what makes it unique (and profitable).
Opinions?
Many people on social media with many followers always seem to endorse several altcoins. Maybe this is good but it can also be bad because not all followers understand about the altcoin that endorsed. If these influencers do that without payment and only give perspective to their followers it might be good
Most influencers that you see are just after the money too, they are paid to shill projects and does not care about their followers provided they get their money, and this followers too will just blindly take part in the project too without making any research, that is why we can still assist them from our own part to keep reminding them to carefully choose projects they pick interest in by doing some research on them.
People should not just follow such influencer’s word, but further do research, if any influencer really cares about his or her followers, they can still be smart in playing the game by still advising their follows to make research, just like tobaccos would warn that smokers are liable to die young even when they are advertising their cigarette. They can just employ this method too.
but if the coin is just new then research more about the project and if you're contented/convinced then must invest and just take profit when its enough for you. 
