I am going to expand on the Corporate Currency concept, I have used the examples of Pizza and Sandwhich shops before so I will start there, then I will expand to other areas of application.
The Sandwich or Pizza shop model works best because there are Perishables, so if someone comes in and trades their Crypto holdings to you, in exchange for your Perishable item, you are winning. It could be a Bakery, or a Donut/Doughnut shop, it could even be a Coffee shop or Bar or something, even though those are not something that usually "goes bad". What my Wife and I are doing with Soap, Spells, Candles, Oils, Incense, Herbs, etc, could be compared to a Botanica, or Spell shop, or maybe even Library or Herb shop, etc. This would be good for a Massage company, or Aromatherapy, even like a Chropractor or Aromatherapist could start a currency.
Basically, any company could start a Currency, and I use Perishables as an example most often as:
1. Everyone eats Pizza and Sandwhiches
2. Lots of people own these businesses and may want to do more
So, the basic idea is that your Currency becomes like a focal point of cooperation for your brand or community. So if I am a Pizza shop owner, I might have a Storefront and a Website, but when they launch a Currency they are basically creating an entire network of people. When your coin is put in a Mining Pool, then on Exchanges, etc, each of these themselves is an independent community, made up of other independent individuals. So as your Currency grows it moves through various other communities and people will join, build new apps for your currency, build entire frameworks of their own around your currency.
When you create a Currency, you are not a Dictator, you are more of a Figurehead like the Queen of England, you wave at Parades, when it all falls apart each cycle they will call it "the Queen's Government", and you will benefit somewhat, but the currency will largely exist outside of you.
You are just there to incubate it.
When you make a Currency, and you trade it in your shop, you are maybe taking a loss at first, and can think of it as paying for new customers, or a coupon campaign, you don't even have to let people pay you 100% in currency, having currency could just be a discount.
But once you have the Bitcointalk members, the Mining Pool people, the Exchange people (day traders), etc, you now have that independent thing that will operate on it's own, and as that value goes up, now all the Coins you took at a loss are something you can go put on the market and sell for a profit, and worst case scenario someone uses it to Buy your product.
2 big drivers of Bitcoin's value was Gyft.com, the ability to Buy Gift Cards with Bitcoin, and the ability to Buy Gold, Silver, Copper, etc for Bitcoin. This operates on the same concept, except that if a Currency is at $0.0001 and you have a website where the exchange is not effected by your trade, meaning you accept straight Bitcoins, no Bitpay or PayPal to Cash, just Bitcoin to Wallet now I mail you Silver or Gold, you now get lots of Coins in pretty good amounts. And just like the Perishables owner, you can trade the Currency on the Market when it goes up.
This is Bear thinking, Buy Low, Sell High. Bulls Buy High, Sell Higher. If you are taking in large amounts of currency, you then HODL and as a market whale, you drive the price up. So trading Precious metals and other things for Currency, you can drive the entire market price. And I have seen Gold for Coins raise coin values dramatically, it happened with Bitcoin.
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Now, if I make Bread, if I own a Bakery, it would benefit me to know someone who will take Bread for Flour or Sugar, or who will take whatever for Flour or Sugar, this Currency can then be that.
The first one was BBQ Coin which was like DOGE coin at first, just a joke, but became a means of buying BBQ. What I am talking about is the reverse, where you first start with an existing concept, my Concept is a Religious Cryptocurrency Network, but it could be anything, it could be a Club, or a Government, or a group of friends. A Booster Club or a School Fundraiser, or NASA, or a Political Campaign, etc.
The Currency should be Secondary.
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Example, if I make a Currency called "Gold Coin", and build a community to hold it, now they wonder "who will take it".
If I have a store where I sell Nik-Naks online, now I can let people Buy Nik-Naks for Coins, and suddenly people don't wonder what it's for, and if it's called "Nik-Nak" everyone will understand.