Communities are of essence to decentralized developments. The Community Matters series takes a holistic view of the efforts and subsequent results of projects with empowered communities.
Chainlink has renewed people's belief in tokenized developments' ability to achieve unicorn status. Chainlink has had a booming community for a while. In fact, it is regularly a top-5 most mentioned coin on Twitter. Chainlink's approach is no secret: the team regularly generates informative core content on product utility, updates, and development which it then actively spreads across all social channels while maintaining highly active project profiles.
This strategy is easier said than done, which is why very few other projects have managed to replicate Chainlink's community engagement and involvement.