contract (can be copied from other presale if they do not mind) + website front end (are there people who are doing this for BTC/ETH bounties here)
Obviously I am not talking about Ethereum projects that are IT related - they of course should have their own coders and people fluent in Solidity, but imagine a company or a regular person that would like to crowdfund something on Ethereum and issue their own token?
Getting the community's attention in such a crowded space enough to where you actually can fund a worthy project, and then having the skills ability to actually ship product is where the work is. There's no shortcuts there and BS won't get you very far.
Anyway just thought I'd weigh in,
Cheers