Topic: Crypto Companies' Super Bowl Advert is Good news for Cryptocurrencies. (Read 241 times)

Definitely, putting up an ad in the Super Bowl can be so effective in raising awareness for any product or brand and can lead to increase in revenues and making an impact on one's financial status though, of course, the investment for such ads can run into millions so only those big firms that got the necessary budget can use this marketing strategy. I am glad that we now have crypto-based organizations who are doing good business already and got the money to burn for these ads. And with that, we can expect more awareness on cryptocurrency and many can end up investing with coins and tokens that can attract them as many advertisers are into crypto exchange business.

Many are watching the Super Bowl. So for these crypto companies to buy multi-million dollar ad time, definitely they are hoping that people will get their interest and check them out. I believe, they can also never be sure if they will get more hits but they are putting a stake on this event. If they can afford to pay their ads, why not?


It is their marketing strategy. If they can gain the trust again from users, they will do it. But we all know, at the end of the day, it is the responsibility of the user how to choose a reputable and secure trading platform.

Notice it's the Venture Capitalist-funded projects have to run ads to get people to forget their fuggups.

"Lost $300 million in a hack!"

"Let's buy a $50 million 30 second Superbowl ad. That will address all concerns about our security flaws, as well as our history of blockchain crashes!"

Much like the saying there is no such thing as bad publicity, any thing that can get the crypto message out there is good.
However, I don't know how much additional traction BTC / crypto in general is going to get because of Super Bowl advertising.
Some for sure, and overall it will be a win, but will the businesses paying for these ads actually get a bump in sales / profits / site visits? Hard to say now.
Give it a few weeks for the numbers to actually come out.

And I'll leave with this:  https://www.youtube.com/watch?v=RDkDcc5IMSA

-Dave

It's very interesting to see so many advertisers in one sector at the Super Bowl, you can only come to one conclusion - they are absolutely rolling in money. That money is primarily coming from one place - a small cut of every transaction, either paid in fiat or crypto. It's surprising to see that fees are still so high at some places like Coinbase when they could be much lower and I wonder if there is any sort of collusion on setting minimum fees to help keep the market up. I know at places like localbitcoins.com that there are hardly any intermediary fees, so it's definitely possible to drop them a lot more. It's comforting to know that with so many competing ads in the same sector they are making the adverts less impactful according to your last point - you learn something new every day.

This is the reason why I respect all the crypto-related companies thats spending their money on this advertisement especially the recent stake of Forbes which CZ Binance just acquired although it is an investment it will also get the attention of some people that a lot of money is involved in crypto despite is just 13years old project.
I believe we should expect more institutional and individual investors soon.

Maybe it's worth to note though that Drake making a big headline by betting in this Super Bowl  by a huge $1.25 m worth of BTC.

https://www.cbssports.com/nfl/news/drake-places-1-25-million-in-super-bowl-bets-on-rams-odell-beckham-jr/

And even though we are in the bearish trend, I would say that sports + crypto is huge for us.

Lol! I remember a similar thing during India-Pakistan cricket match which is a very big deal in the sub-continent. Multiple crypto companies jumped into that opportunity and made the best use of time! It was really effective to be honest! A lot of people suddenly started talking about cryptos and bitcoin who had never been exposed to this market. My uncle asked in the family chat group about it who have never invested on anything outside real estate in his entire life!

So crypto companies advertising on big events is really positive for the market as it makes a lot of people intrigued about cryptos. Some of them eventually end up investing in the market for good! let's hope for the best!

I mean, that's definitely one way to make bitcoin and cryptocurrency industry as a whole to seem like a get-rich-quick scheme. But whatever, adoption is adoption I guess?

Tbh I'm only excited for the halftime show lol. https://www.youtube.com/watch?v=h3NhX6-5mO0

For the first time the Super Bowl which is the biggest game of the year will feature ads from crytocurrency companies. Multiple 30-second ads would cost a whopping 7 million Dollars per slot. Companies like FXT, Crypto.com, Etoro and BitBuy have joined in the multimillion dollar ads spending spree. The fact is that this spending is not in vain.

Advert in Super Bowl gives companies a unique opportunity to express the unseen side of its brand. 80% of Americans have heard about cryptocurrencies but only 16% have used them. The Super Bowl is a great opportunity to earn new customer and build awareness.

The Super Bowl is a vital medium for over 111.9 million viewers to see the profitability and viability of cryptocurrencies. It would also show the world that crytocompanies  can be followed and trusted.

A good advert can earn crytofirms a social media share and increase its social media influence when it goes viral.

Super Bowl ads can spur large revenue and volume like in the case of Budweiser that earned $96 million after advertising on the Super Bowl. Wix revenue increased from $200 million to $204 million in 2015 after its ads in Super Bowl. A research by Fluent, Inc. last year showed that new brands that advertised in the game saw an increase in brand awareness by 36.5% and the lowest was 8.7%

But Stanford Research warned that these Super Bowl ads are not effective when two brands of the same product or service are both advertised during the game. They started that although Super Bowl ads can lead to large increase in revenue and volume, but when two major competing brands advertise, most gains are lost.

https://www.gsb.stanford.edu/insights/do-super-bowl-ads-really-work

https://www.google.com/amp/s/cointelegraph.com/news/ftx-buys-super-bowl-ad-slot-to-promote-crypto-to-a-tv-audience-of-92m/amp