If you run an exchange, seems you have enough money for great advertising. Sad you don't have persons who will take care of marketing strategies.
At first I suggest you to create ANN thread here, as you see, every company famous company or website had ANN thread here (include bitmain, coinmarketcap, cexio and so on). This way you'll introduce it to people here, there will be discussion around your service and etc.
Then create ads and publish paid articles. It will be good if you run signature campaign, for example Qtum (altcoin) had massive signature campaign for 5 weeks (1-2) years ago and now you can see this coin in tops. Sig campaign helped them to become popular, not only them, a lot of service, just hire a good campaign manager.
Ads, you can run campaign and/or if you wish, buy ad place on this forum, good idea. Also advertisement/paid article on cointelegraph, ccn and famous news websites would be great
Very well said. All of the instructions, guides and ideas to take to help him to for marketing a crypto exchange website is all there. If the OP will hear you out and read this kind brief recommendation and set of suggestions to his questions, then I am sure he can make solve his problem regarding on marketing his crypto exchange website.
More than that, for me to say, you can have your own campaign manager that will handle this marketing of your crypto exchange website. But be sure that you know well the person and will not just scam you afterwards.