My 2 cents on the business aspects of crypto-currencies.
Who am I? I research innovation management and business development and teach strategy and innovation at a Swedish university. Thus the perspective I employ is very much influenced by this. This is not to say that other aspects are not important, on the contrary; as dogecoin and numerous other successful launches have shown.
My personal belief is that cryptocurrencies have the potential to change the world in a way that the internet did. This technology presents an opportunity whose limits we have not even begin to test. It might just be one of the biggest threats that the current financial and control establishment has seen, and one of the biggest opportunity for global development we have ever seen.
However, the long term survival of a coin will not be guaranteed by technological aspects, nor by your 12 year old sibling going AWWW when they see the coin. It may guarantee early diffusion amongst miners and users, but it does not offer anything that will guarantee the long term survival of the coin. I therefore urge the community as a whole to start considering business aspects to a far greater extent than what is currently evident. Bitcoin already has a fair share of services that are basically required before a wider scale diffusion, which is a good thing since a lot can be learned from it.
By that I do not mean fast transaction times and cold wallets. Technological aspects are by now mere qualifiers that a potential adopter will consider as given. Consider the technological superiority of cryptocurrencies, and then take a moment to think about what may hinder their adoption. In order to ensure diffusion there are a few other aspects that are important. I will here only mention those that are relevant for businesses.
- First, I believe that the dominant logic of payment methods today are disrupted by cryptocurrencies. It does not matter if they payment method is superior if it disrupts the whole eco-system.
- Second, I believe that there will be a lot of forces acting against the diffusion of cryptocurrencies. The attack will be direct in countries like China, but in “democratic” countries the approach will probably rely on the every so trustworthy terrorism or war on drugs or something. This complicates diffusion especially on the crucial industry level. This probably already spurs the development of decentralized exchanges and etc.
- Third, I believe that fluctuations in price poses a serious problem for a payment system solely based on cryptocurrencies.
There are more aspects but these are the three major ones I see as most crucial. In time, technological advancements such as payment processors (e.g. BitPay) will be crucial to address number one and three above. As for the second part, I have great faith in the ability of developers to wage that war against centralized control.
Now, I see great potential in many coins and great enthusiasm. However, I have so far lacked any true business sense in any. If I have offended anyone by saying this then by all means present yourself here
. Alts today seem more eager to ensure a launch that either benefits the community by being fair, or the developer by being unfairly skewed or pre-mined.
What I would like to offer the community is a discussion around the business aspects. Feel free to discuss whatever you like that concerns business aspects and technological innovations with me. I have my ideas on what I believe may result in a significant boost in the sustainability of a coin, so if you are interested feel free to PM me. I am up for any serious discussion on business diffusion and adoption, and am interested in contributing to the development of such.
Given that I just recently got on this community I would like to give you the possibility to get to know me a bit better:
http://se.linkedin.com/pub/peter-altmann/28/96a/73b/