How is this any different than steemit ? Dudes have been doing this forever and it turned out to be a marketing thing instead of make money thing long time ago. When it first started people realized they could get some tips for writing good quality articles.
i don't know what the link posted by OP says since i never click on these nonsense website links that post crappy click baits. but regarding this i have to say, it has no similarity with steemit!
steemit is a website similar to reddit or medium where people make posts and get paid for it.
while brave is mostly based on ads such as those you see on websites as banner.
for example imagine bitcointalk's single banner add. in Brave browser you can set some settings (like the adblocks such as uBlock) to block every banner ad or script,... on all the sites except sites such as bitcointalk. that way you support your favorite website.
where does cryptocurrency like bitcoin come in? there is an option where you could receive some small amounts for allowing those ads to be shown and also you can tip the sites you like all inside your browser in a decentralized way.