a) It's not their money they are playing with (unless they use their bonus).
b) 20 million is chicken feed when you can create fiat.
c) Market manipulation would make it worthwhile (if that is the possibility).
We all know the other markets are manipulated using high frequency trading. Bitcoin "could" be the next "wheeze".
I think the difference between now and, say, a year or so ago, is that it is now on the radar and the market has been shown to be fairly resilient. Couple that with a deep mistrust of the current banking system and the sector is seriously looking at how to exploit BC. I have looked quite a bit at the technology and really like it (especially the lesser known transactions for escrow etc). It's just the 51% that causes me concern. Especially as it was effectively what was used to address the forking issue.