Honestly, within the last three months, there are so many new exchanges announced, built up, some of them actually launched and lively tradeable.
I have a curious about their reliability, security, and stability during their trading time.
Of course, those factors will be significantly different from one exchange to others, so it's hard to have a general statement.
Anyway, good luck for the Trade Nexi Exchange.
Please read the announcement again. Trade Nexi is not about the exchange (infact it has a coin swap service planned for later not an traditional exchange).
The main goal of Trade NeXi is E-commerce. Creating a true open multi-vendor market with a better, cheaper trade settlement that would save users transactional costs.
Trade Nexi is also looking to incorporate existing blockchain projects into the ecommerce sphere it is building. This is to make these projects more commercialised and useful to the users so you can do more with your cryptocurrencies than just hodling them.
I guess this project can make a lot of impact