'100% premined', 'ICO', clone with nothing new to offer, these should raise enough flags for people to stay away from it.
I figured as much, but I thought maybe there was a chance at some earnings, if played correctly. Not a bad scam though, in terms of making it look legit. Only showing 2 days worth of the order log was my first big red flag. After watching it for a while, I realized that major transaction that occurred every day placed the received coin value just below what it was trading at. Too much and it would deter any future buyers, but in that way they can just skim a little off the top and make it seem like it's going to be profitable.